How to Be Effective in Video Meetings and Presentations: Adjusting Your Communication Style
Video conferencing can be an extremely effective way to hold meetings and deliver presentations. People tend to try to focus solely on the meeting and ignore distractions because their face is zoomed in on, they are probably less likely to be looking at other devices or whispering to someone next to them.
With more people than ever conducting business from home, the use of video to hold meetings, media interviews, sales presentations, and investor pitches is becoming the norm. Even after social distancing measures are lifted, many business leaders are predicting that the use of video conferencing will replace many in-person meetings going forward for reasons of health, cost-savings, and efficiency.
This is part 1 of our series of blog posts to provide tips on not only how to set up your environment, but also the shifts you need to make to communicate effectively in video meetings and presentations.
On a recent trip to Denver, my husband and I flew Spirit Airlines. If you’re not familiar with Spirit Airlines, imagine the most basic, no-frills, charge-you-for-everything airline you can fathom. That’s Spirit. Apparently, even a seat-back pocket to stow your goods while you fly is too much to ask, so there are a few bungee cords crisscrossed across the back of the seat in front of you to hold whatever is large enough to not fall through the giant empty spaces it leaves. The experience is so spartan that it’s actually kind of funny, and a sense of humor goes a long way when you’re known as one of the cheapest airlines around, as we were about to find out.
The pre-flight safety speech started out on an unusual high note when the friendly-sounding airline attendant said, “For those of you who swore you would never fly Spirit again, welcome back.” We could relate to that. After flying Spirit last year, I told my husband we should never fly it again, but when it turned out that a Spirit flight was our best option for the short 2-hour flight to Denver, we decided I would be okay. Clearly, we were not alone in our decision-reversal.
If you will be making important investor presentations, sales presentations and/or public speeches, and you want to come across powerfully, effectively and naturally, you must know how to prepare for presentations.
Here are a few of my presentation tips:
I am honored that my blog has been named one of the top 50 public speaking blogs by Feedspot. Of the thousands of public speaking blogs, Feedspot ranked ours as number 30. I am grateful to be in good company among my respected peers.
“These blogs are ranked based on following criteria:
1. Know what drives your audience at any given time; pain avoidance or aspiration.
Some people are more motivated to avoid pain, thus the “speak to their pain points” advice that has proliferated on the Internet for the past decade. Others are more motivated by their aspirations or ideals. Most people’s motivations can vacillate between pain avoidance and aspiration, depending on the matter at hand.
There is a reason you may be seeing lots of articles about the overuse of jargon. It’s especially important to avoid using jargon in media interviews.
What would you think or feel if you heard this statement from a company spokesperson?
Our word choices in interviews, speeches, presentations, and even casual conversations, say more about us than most people may realize. Many people undermine themselves without even knowing it.
Have you ever heard the owner of a small business say, “We’re just a small…” or an entrepreneur say, “I’m just a…”? The words “just a” immediately diminish their accomplishments.