There are many old adages about the topics to avoid in polite company – politics, religion and race being among them. These rules of etiquette have slipped away in most of society and they don’t necessarily apply to media interviews, especially when it comes to public figures. Once people achieve celebrity status, it is not…
There is a reason you may be seeing lots of articles about the overuse of jargon. It’s especially important to avoid using jargon in media interviews. What would you think or feel if you heard this statement from a company spokesperson? “We’re incentivizing our brand evangelists to virally spread our high-level content by gifting them…
Media training is meant to help anyone who is going to be interviewed by the media to feel as prepared as possible. Understanding the lingo that you may encounter before or during interviews will help you to feel more at ease. This glossary of media interview terms will get you started. a-roll – This is…