ServicesMedia Training • Presentation Training • Pitch Coaching • Communication Consulting
We provide custom training programs that are effective, engaging and produce quick and lasting transformations.
Great media training incorporates three key elements: solid business strategy, thorough knowledge of the media, and a deep understanding of human behavior. We bring all three of these elements to every training session. Our training sessions go beyond correcting the style of one’s delivery and creating good sound bites. We work with clients to ensure that they are prepared to deliver messages that will enable them to attract opportunities they seek and maintain or attain the positions they want to hold in their respective markets.
Delivering the most effective speeches or investor pitches requires slightly different communication skills than are needed for media interviews. We work with clients to help them capture and keep the audience’s attention. For clients that come to us to help them develop their speeches and pitches, we collaborate with them to create a fascinating journey to lead the audience to the desired destination.
If you’re looking for a trainer to help you or your clients, executives or co-workers to prepare for media interviews, make better presentations, or to speak more effectively from the stage or in videos, call us so we can discuss your specific needs.
Three Key Elements of Great Media Training and Presentation Training
Great media training and presentation training incorporates three key elements: solid business strategy, thorough understanding of the media, and a deep understanding of human behavior.
A media trainer whose only knowledge is of the media, versus a media trainer that also possesses a solid background that includes business strategy, is what makes the difference between a client’s media interview that goes relatively well, and one that makes a real and significant impact on brand positioning and the bottom line.
A presentation trainer who is only looking at your style of delivery and word choices may miss the opportunity to help you make small adjustments that could vastly increase the power of your speech or presentation and the results it produces.
Business strategy is an integral part of our training programs.
All of the clients we train, whether they are actors, athletes, executives or thought leaders, are in business. Even if they don’t think of themselves as business people, we know that there is a business aspect at the core of almost any public figure’s interviews and presentations.
We work with the client, and sometimes the client’s staff or publicity or management team, to get a clear understanding of the client’s overall goals and desired positioning. This ensures that when we train and provide corrections and messaging direction, the client’s responses to questions, key message points and behavior is in sync with the direction of the client’s career, company or endeavor.
We understand that many people who are comfortable in other situations are not always at their best in the unnatural setting that is a media interview or an on-stage presentation.
Many people who become media trainers or provide speaker training are former journalists or professional speakers who don’t understand how nervous most people can become prior to media interviews. We work with clients to help them create strategies and messaging that will move them toward the achievement of their goals.
When working with clients, Lisa and our team members are sensitive to the vulnerability that participants may feel during training, so our approach is gentle, proactive and positive. With that being said, Lisa will continue providing refinements and feedback to help training participants reach their personal best in terms of message delivery, nonverbal behavior and energy, and staying on point with the strategy behind their responses to even the toughest questions.
Over the years, we have trained thousands of clients for interviews, public appearances, investor presentations, and important video presentations.
Although we are a Los Angeles media training and presentation company, we travel for some of our training sessions, and we deliver some media training programs via videoconferencing. We tailor our media training programs and presentation training programs to the individual’s or group’s needs.
Expert Media Training® is registered with several government agencies and qualified to act as a government contractor or subcontractor. The firm is certified as a Women Business Enterprise (WBE), Woman-Owned Small Business (WOSB), Small Business Enterprise (SBE) and a Community Business Enterprise (CBE), certified by the County of Los Angeles.