Learn What the Media Want, a Video Interview with a Media Member from a Media Trainer

One of the most interesting things I’ve had the pleasure of doing is to interview members of the media about what they seek in guests to interview and what they think potential guests and interviewees should do to get featured in large media outlets.

The video below is from an interview I conducted at my Meet the Media Day event, with Nicole Dorsey Straff, who had been on the launch team as managing editor of Fit Magazine, spent years as Fitness magazine’s west coast editor, and is now at ValueClick Brands. In this video, Nicole touches on what the media want, how to get featured in large media outlets, and more.

Watch the video below to learn what the media want and to learn how to get featured in large media outlets.


Prepare for TV Interviews – Tips from an LA Media Trainer

Entertainment Tonight has featured Expert Media Trainer Founder and Los Angeles Media Trainer as an expert numerous times.

I was on Entertainment Tonight recently, sharing my PR and media training expertise.

This was my fourth segment with ET, and the show producers had called me two other times when I wasn’t able to tape the segments due to scheduling conflicts. However, I believe that one of the reasons the producers have called me so much is that I’m easy to work with.

As a media trainer, I offer you these tips to prepare for TV interviews:

1. If you are positioning yourself as an expert, stay up on research, trends and news related to your field and think about how to articulate various aspects of your work so that you can easily answer questions about it. If you have not had media training yet, do not wait until the day before you have an interview. Get it as soon as you begin to think about putting yourself into the public eye so that you have time to work with your media trainer on creating clear responses to questions and on polishing your delivery.

How to Commit to the Moment, Advice from a Media Trainer and Communication Expert

How to Commit to the Moment, Advice from a Media Trainer and Communication Expert“Committing to the moment” is something almost any acting student hears over and over again. However, anyone who speaks publicly or who is interviewed by the media can also benefit from creating a practice to help them commit to the moment.

Ideally, in any interview or presentation situation, you want to be completely engaged. The moment you stop listening or being fully present, even for a nanosecond, you risk missing an important point or not answering a question as eloquently as you’d like.

When you truly commit to the moment, with the understanding that every time you are being interviewed by the media or speaking to a group that is your only opportunity to reach your audience with your message at that precise time in history, you will be effective and you will have few regrets. READ MORE

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