If you’re hosting a panel, it’s up to you to manage the audience.
If you open the floor to an audience Q&A, know that there will be some people who say they want to ask a question but then use their time with the mic to promote their agendas, rather than contribute to the discussion.
1. Know what drives your audience at any given time; pain avoidance or aspiration.
Some people are more motivated to avoid pain, thus the “speak to their pain points” advice that has proliferated on the Internet for the past decade. Others are more motivated by their aspirations or ideals. Most people’s motivations can vacillate between pain avoidance and aspiration, depending on the matter at hand.