Five Tips to Make the Most of Media Interviews, Presentations, and Panels
1. Know what drives your audience at any given time; pain avoidance or aspiration. Some people are more motivated to avoid pain, thus the “speak to their pain points” advice that has proliferated on the Internet for the past decade. Others are more motivated by their aspirations or ideals. Most people’s motivations can vacillate between…
How to Be a Great Interviewer or Moderator
At some point, you may find yourself in the position of interviewing people or moderating panels. If you’re not prepared for this, you can feel out of your depths. Recently, when I moderated a panel at “Expressions of Peace,” a wonderful event that our client PeaceNow held, several people asked me how I prepared. Admittedly,…
