One of the most interesting things I’ve had the pleasure of doing is to interview members of the media about what they seek in guests to interview and what they think potential guests and interviewees should do to get featured in large media outlets.

The video below is from an interview I conducted at my Meet the Media Day event, with Nicole Dorsey Straff, who had been on the launch team as managing editor of Fit Magazine, spent years as Fitness magazine’s west coast editor, and is now at ValueClick Brands. In this video, Nicole touches on what the media want, how to get featured in large media outlets, and more.

Watch the video below to learn what the media want and to learn how to get featured in large media outlets.

If you want to share what the media want with your friends, you can do so by using the share buttons below.

If you want additional tips on how to get featured in large media outlets and information about what the media want, read some of the other blog posts by Los Angeles Media Trainer Lisa Elia:

Top 10 Media Relations Tips – Media Training Tips from a Media Trainer

Media Interview Checklist

How to Create an Online Press Room that the Media Will Love


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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.


To arrange a complimentary consultation with Lisa, click here.

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