When preparing for an interview, make sure you have all the items on your media interview checklist ready to go.
Many media interviews take place with very little notice. It’s not unusual for a member of the media to request an interview to take place within hours (or minutes).
You want to be prepared so that, even on your busiest days, you’re ready to say “yes” to a last-minute media interview request.
If you don’t one already, here’s a quick list of items to have ready before an interview:
1. your “elevator pitch” or introduction
2. key message points you want to deliver
3. a plan to handle the tough questions as well as the simple ones
4. specific calls to action that you want to incorporate into your responses
5. clothing and shoes ready to go (including jewelry and handbag/tote/briefcase, if any of these items suit you)
6. a plan for hair and make-up (men, you might need to have sheer powder on hand to reduce shine)
These are the items to have ready before an interview, however, it is also important to receive proper media training if you haven’t already done so. If you require media training, you can find more information on our services here: https://expertmediatraining.com/services/.
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If you want additional tips on media training and preparing for an interview, read some of the other blog posts by Los Angeles Media Trainer Lisa Elia:
Body Language in Interviews and Meetings – Nonverbal Communication:
Prepare for TV Interviews: