If you will be making important investor presentations, sales presentations and/or public speeches, and you want to come across powerfully, effectively and naturally, you must know how to prepare for presentations.
Here are a few of my presentation tips:
1. Always think about what’s in it for them (WIIFT), no matter whom you are addressing.
2. Avoid oversharing. Think about what people really need to know about you or your company.
3. Remember the five Cs. When you are making a presentation, whether you are trying to raise money, make a sale or you are in a media interview, the five Cs are important:
• Credible: People want to be sure you know what you are talking about and that you have the credentials to present the information you are delivering.
• Confident: People want to see someone who is confident. They will trust you more if you appear confident in everything that you do.
• Clear: Explain everything as clearly as you can and be…
• Concise: Be as succinct as you can.
• Compelling: No one wants to be bored.
4. Imagine how the most successful, qualified person in your field would present the information you are about to present, and model yourself after the image you create.
5. Anticipate peoples’ needs and include the answers to their potential objections or questions in your presentation.
6. Prepare and rehearse answers to tough questions and commonly asked questions so that nothing can throw you off during your presentation.
This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, pitch coach and communication expert and speaker. She trains clients for media interviews, speeches, investor presentations and promotional videos. With more than 20 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E! and many others.
To discuss your training needs, contact the Expert Media Training office at 310-479-0217.