Appearance on E! Entertainment – Training the Bella Twins’ Family

Appearance on E! Entertainment – Training the Bella Twins’ Family

Several months ago, I was hired to provide media training for the family of the Bella Twins, stars of the E! Entertainment TV show, “Total Divas”. While the twins, Brie and Nikki, are accustomed to being in the spotlight, their mother Kathy and brother JJ were less so. As I prepared them for their inaugural trip down a red carpet, which was to be at the ESPY Awards, I made sure to ask them the many prying questions that members of the media might ask about the Brie and Nikki, among other things.

Part of our training session was included in last night’s episode of Total Divas. As with most TV interviews, you have no control over what finally airs. The link below is to a very small portion of the training session. As you can see, JJ’s responses to my questions were entertaining, but if he used them in an actual media interview, he could have led the conversation down an unintended path. Fortunately, he listened and made adjustments, as the best clients do.

One of the things I love about my work is the diversity of clients I get to work with; corporate clients one day, and athletes and their family the next.

Lisa Elia, Founder & Lead Media Trainer & Presentation Trainer at Expert Media Training®This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, pitch coach, communication expert and speaker. She trains clients for media interviews, speeches, internal and external presentations, investor presentations and promotional videos. With more than 20 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E! and many others.

To discuss your training needs, contact the Expert Media Training office at 310-479-0217.

Tips for Periscope and Other Online Broadcasts – LA Media Trainer Weighs In

Tips for Periscope and Other Online Broadcasts – LA Media Trainer Weighs In

Tips for Periscope and Other Online Broadcasts - blog post by LA Media Trainer Lisa Elia of ExpertMediaTraining.com

If you decide to use Periscope, learn how to use it as well as you can. I don’t use Periscope because that’s not where my clients are, but I’ve tuned into others’ Periscope broadcasts and observed some of the problems that can occur. I’ve shared a link below from an article from Social Media Week, and I’ll add my tips that apply to just about any public broadcast:

1. Have someone online with you during your broadcast to quickly handle negative comments from trolls, so you can focus on communicating your message. Ideally this person should log on from a separate device and let you know you’re broadcasting.

2. Test your technology, camera set-up and lighting BEFORE your broadcast, so you don’t have to think about it or talk about while you’re on air.

3. Record your broadcast. Even if you want people to tune in live, for whatever reasons you may have, it’s good to record broadcasts because you may be able to use this as content in another way in the future.

4. Prepare. Give the content of your broadcast the same preparation and planning that you would an interview or public speech. The casual nature of social media can tempt people into oversharing or thinking they can just wing it. This may work for some people, but think first about how your broadcasts will reflect and affect your brand image.

To read the Social Media Week article, click here.

Lisa Elia, Founder & Lead Media Trainer & Presentation Trainer at Expert Media Training®This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, pitch coach, communication expert and speaker. She trains clients for media interviews, speeches, internal and external presentations, investor presentations and promotional videos. With more than 20 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E! and many others.

To discuss your training needs, contact the Expert Media Training office at 310-479-0217.

To arrange a free consultation, call us at 310-479-0217. Or, you can email us at team@expertmediatraining.com

Video Engagement Tips from a Media Trainer and PR Expert

Use video to engage the media post by Los Angeles Media Trainer Lisa Elia, of Expert Media Training™, serving Los Angeles and clients worldwide

Use these video engagement tips to capture the attention of the media.

Videos are extremely important because members of the media (especially TV producers) need to see how you will come across on camera before they will book you for an interview. Increasingly, print media outlets are now including videos on their websites, to correlate to their print articles. Members of the media frequently search YouTube and Google for experts to interview and products to feature. So, if you want to attract the media and keep them interested in you or your company, video is crucial.

Here are a few video engagement tips to get you started:

If you are an expert, create videos of yourself sharing valuable tips or information, or demonstrating what you do. If you create products, you can also share tips, but be sure to create at least one video that shows the products in use. Be sure that the lighting, audio and video quality is adequate for the media. You can lose the attention of the media quickly if your videos look too unprofessional or if they are difficult to watch.

Host your videos on your website so that you lead people back to your site to view them. For purposes of media pitching, it’s best to host at least a few of your videos in an online press room on your website. You can also post your videos in the videos section of your Facebook page and other social media accounts, and share them in your feeds.

Include links to videos in the body of your press releases so that when they are published, readers can view the videos to gain information, be entertained or see something else that is useful, educational and/or entertaining. Also include links to videos of you/your products in your email pitches to the media so they can get an immediate sense of you and/or your products.

Be sure your videos represent you well. This is where media training and presentation training can help.

Now that you have the video engagement tips you need, do you need additional resources on media training and capturing the attention of the media?

Here are some that you can access on our site.

Videos with Tips to Improve Communication, Presentations, Speeches and Media Interviews:
https://expertmediatraining.com/videos-media-interviews-presentations-speeches-investor-pitches

Media Training Resources:
https://expertmediatraining.com/media-training-resources/

Frequently Asked Questions about Media Training
https://expertmediatraining.com/faqs-about-media-training/

If you want to share these video engagement tips on social media, you can do so by using the share buttons below.

I hope these video engagement tips help you to create amazing videos that capture the attention of the media.

 

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