Use these video engagement tips to capture the attention of the media.
Videos are extremely important because members of the media (especially TV producers) need to see how you will come across on camera before they will book you for an interview. Increasingly, print media outlets are now including videos on their websites, to correlate to their print articles. Members of the media frequently search YouTube and Google for experts to interview and products to feature. So, if you want to attract the media and keep them interested in you or your company, video is crucial.
Here are a few video engagement tips to get you started:
If you are an expert, create videos of yourself sharing valuable tips or information, or demonstrating what you do. If you create products, you can also share tips, but be sure to create at least one video that shows the products in use. Be sure that the lighting, audio and video quality is adequate for the media. You can lose the attention of the media quickly if your videos look too unprofessional or if they are difficult to watch.
With the increase in opportunities for people to be interviewed by a variety of outlets, more people are becoming aware of the need for media training. As more people begin to make their own videos they may also see that it’s not always as easy as it looks to deliver content in a smooth, engaging way. Add to this the pressure of being asked questions by an inquisitive reporter and you could have a nerve-racking situation. BUT, that doesn’t have to be the case.
Like anything else you want to master, learning to handle interviews well just takes practice and guidance. Being a great speaker from the stage or being comfortable making your own promotional videos is not the same as being ready for a media interview.
Here’s my analogy. Rocking out on the dance floor is to the dancing the tango beautifully, what creating your own videos well is to being great in a media interview. To explain: you may be someone who’s comfortable and even looks good freestyling on the dance floor (like creating your own videos). But, would you be able to do the tango without lessons and practice? The tango is precise and intricate and it takes practice to make it smooth and crisp (like being able to answer questions concisely, without hesitancy and with great energy).
Many years ago, when I was working as a publicist, I had a client who INSISTED that she didn’t need media training because she had been interviewed by the press and had created some of her own promotional videos. When I booked her on an NBC segment, she was unaware that a second camera was on her while the interviewer spoke. What was caught on camera? It was my client looking down at the ground, appearing disengaged. NOT GOOD! Easily avoidable media interview mistakes like this are the reason I now insist on media training my clients, or at least doing a mock interview or two with them, to make sure they’re truly camera ready and media ready.
If you plan or hope to be interviewed by media outlets, from the smallest online radio shows to the largest national TV shows, I encourage you to invest in media training from an experienced pro, so that you become aware of media interview mistakes that can be avoided. In the meantime, this article will help you avoid some of the most common mistakes people make in media interviews.
These are five media interview mistakes to avoid:
Media Interview Mistake # 1: Assuming you’re “a natural” because you’re a good public speaker or you’re good at making your own promotional videos. When you control the situation, it’s much easier to shine. When you have the pressure of answering questions quickly with cameras on you or a live audience listening in, it can be much more challenging and can fluster even the most confident people.