What is Influence and How Do You Increase It? Tips from a Media Trainer

What does it mean to have influence?

What is Influence? blog post from Los Angeles Media Trainer Lisa Elia

Influence is not controlling, nor is it pushy.

To have influence with others, you have usually earned it through your experience, integrity, knowledge and willingness to share your wisdom.

When you are influential, you communicate in a way that makes people want to listen to you. This comes through in your body language, your written communication and your speech.

You have influence because you have a sense of maturity about you, and this doesn’t mean you’re any certain age. You could be 20 and still have the maturity to lead others.

To influence others, you show others that you’re enjoying your life. People want what you’re having.

You have the ability to get things done, and this is why people listen to you.

You are focused and on a mission to create the life you want and to help others create the lives they want.

You know that to make great changes, you want to reach more people with your message and your creations.

My challenge to you is this: list 3 things you can do over the next 3 days to increase your influence.

Here are some ideas:

1. Share more tips and/or inspirational thoughts on social media.

2. Look for new groups to join on social media and join the conversation.

3. Think of 5 new important messages you want to share.

4. Add a press room and/or speaking room to your website.

5. Offer to speak at a gathering where people need your information or would want to learn about your product.

6. Look at HARO leads and submit yourself to be considered for media interviews with some of the journalists and TV and radio producers who have posted queries.

7. Create some videos in which you share tips or product information and post them on several video distribution sites, your social media networks and your website.

Please feel free to share what you intend to do, or come back in a few days and share what you’ve done, to have greater influence.

For more tips on how to increase influence by sharing your message, creating an online press room and more, read these blog posts:

Authenticity and Your Message – a Note from a Media Trainer


Media Training Tips on The Language of Your Brand in Media Interviews


How to Create an Online Press Room That the Media Will Love, from a Los Angeles Media Trainer


Social Media Tips to Create Relationships with the Press


If you know that it’s time to grow your influence in the world, and you want to learn about our services, visit https://expertmediatraining.com/services-media-training-and-presentation-training/.


Media Trainer Shares Message Delivery Lessons Inspired by Martin Luther King, Jr.

Tips on How to Deliver a Powerful Message from a Media Trainer

Martin Luther King, Jr. changed the course of history, not only in the U.S., but around the world. His words of inspiration and powerful speeches are still shared on a daily basis, quite often by people who were not even around when he was alive, because he knew how to deliver a powerful message.

What makes Martin Luther King, Jr. so quotable and memorable is a combination of the content of his speeches, his vocal style and his body language.

Anyone who is trying to create an impact in the world can learn from this man, but you must do it in your own way. While many might argue that the world needs more people just like Martin Luther King, Jr., the world also needs people just like you.

Some things to emulate from the good Dr. King:

Message delivery tip #1: Speak your truth.

“A genuine leader is not a searcher for consensus but a molder of consensus.” Martin Luther King, Jr.

Message delivery tip #2: Choose your words carefully and craft your message thoughtfully.

Dr. King’s words were like poetry, which is one of the reasons he is so quotable.

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” Martin Luther King, Jr.

“Our scientific power has outrun our spiritual power. We have guided missiles and misguided men.” Martin Luther King, Jr.

See what I mean? Poetry.

Message delivery tip #3: Inspire people with your message delivery.

Few speeches are as inspiring as the “I Have a Dream” speech. If you’ve never heard it, watch in on YouTube.

Did you notice how Dr. King paused and varied his vocal tone throughout his speech?

Technical elements to emulate in your message delivery:

  1. Don’t be afraid to use pauses to make points.
  2. Vary the inflection and even the volume of your voice to keep people engaged and to move the audience.
  3. Keep your posture strong, but not stiff and use eye contact to connect with your audience.

Of course, there’s much more to message delivery, but this will help you gain awareness of what you may want to work on and what already do beautifully.

Now that you’ve learned a few tips on how to deliver a powerful message, would you like some additional media training resources and tips?

If so, visit these links on our site:

What is Influence and How Do You Increase It? Tips from a Media Trainer

Authenticity and Your Message – a Note from a Media Trainer

#0F0D6E;”>This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, communication expert and speaker. She trains clients for media interviews, speeches, investor presentations and promotional videos. With more than 20 years of experience, Lisa has trained clients for interviews with The Today Show, Good Morning America, The Wall Street Journal and hundreds of other outlets. Lisa has been interviewed and shared her expertise with national media outlets that include Inc., Fox News, Entertainment Tonight, E! Entertainment and many others.

To receive articles like this directly in your inbox, click here. To discuss your training needs, contact the Expert Media Training™ office at 310-479-0217.

How to Commit to the Moment, Advice from a Media Trainer and Communication Expert

How to Commit to the Moment, Advice from a Media Trainer and Communication Expert“Committing to the moment” is something almost any acting student hears over and over again. However, anyone who speaks publicly or who is interviewed by the media can also benefit from creating a practice to help them commit to the moment.

Ideally, in any interview or presentation situation, you want to be completely engaged. The moment you stop listening or being fully present, even for a nanosecond, you risk missing an important point or not answering a question as eloquently as you’d like.

When you truly commit to the moment, with the understanding that every time you are being interviewed by the media or speaking to a group that is your only opportunity to reach your audience with your message at that precise time in history, you will be effective and you will have few regrets.

The ability to commit to the moment generally comes from your habits and preparation. Consider the following:

How do you clear your head and focus on the interview or presentation, without allowing your mind to wander on to other matters awaiting you at the office or elsewhere?

Do you have a ritual to help you shift your attention from whatever you were doing prior to an interview and onto the interview itself?

Do you maintain daily habits that keep your mind sharp and your energy up?

I recommend practicing being fully committed to the moment during situations where the stakes are not very high, such as a casual staff meeting or even when you’re walking down the street or buying a latte. If you’re generally a multi-tasker, it may take some concentrated effort to really listen and connect with the barista or to notice the sights, sounds and smells around you. Doing this on a regular basis will help you become more aware of the sensation of being fully present.

Now that you have tips on how to commit to the moment, do you need additional media training information? Check out these blog posts:

What Are We Saving It For? A Media Trainer’s Thoughts on Committing to the Moment

Top 5 Mistakes to Avoid in Media Interviews

Top 10 Media Relations Tips – Media Training Tips from a Media Trainer

Media Training Tips on The Language of Your Brand in Media Interviews

For additional communication tips, check out my Confident and Clear Communication program.


Does the Way You Talk About Yourself Help or Hinder You? Communication Tips from a Media Trainer

How to Communicate Your Story, Tips from a Communication Expert and Media Trainer

Does the way you talk about yourself help or hinder you - blog post by Media Trainer Lisa Elia of Expert Medai training in Los Angeles and worldwideQuite often we’re unaware of the little ways in which we tell people exactly what we think of ourselves. I’ve heard people say things like, “It’s been such a tough year; we’re really struggling,” or “Well, I have a little business I run out of my living room,” or “I’m just getting started so my business is really small.”

Just hearing yourself say those words aloud reinforces small, limited thinking and a self-image that isn’t as professional or successful as the image you’d probably like to have of yourself. While you don’t have to pretend to be something you’re not, you can frame things in a way that’s more proactive, positive and expansive.

Here are some tips on how to communicate your story effectively:

1. Most people don’t want to do business with someone who’s “really struggling” because they may fear that you only want their business because you need the money. Most people want to feel that you are selling them your product or service because it’s truly a good fit for them. Save your tales of woe for people who are not your potential clients or key influencers who could refer clients to you, and don’t allow others’ negative talk to bring you down. (An aside about struggle: Stuart Wilde wrote a great little book called, Life Was Never Meant to Be a Struggle, in which he stated that everything requires effort, but struggle only comes into play when we assign it emotion. Choose to stay out of struggle.)

2. If you have a small company, are there advantages to that? Perhaps, you could present your company’s small size as a benefit, such as, “We’re a boutique firm that provides great personal service to our clients.” (This is actually the way I feel about my PR firm, which has five people. I don’t want a huge firm and I truly love the hands-on service we can provide our clients.)

3. Rather than telling people you work from your living room, which may conjure up images of you on your laptop with a stack of magazines and a pile of baby toys around you, you could tell people you have a home office or run your business from your home. (If you haven’t set up your work space so it feels professional and suits your personal style, I recommend that you do so. It will change how you feel about yourself.)

4. Choose to speak in a manner that reflects your best self and your brand. For example, if you’re a relationship expert, communicate warmly and expressively so people perceive that you’re coming from a place of understanding how people think and feel. People sometimes ask me if it’s okay to use profanity. My answer is, “If that suits your brand, then yes!”

5. Do the words you’re saying instill confidence that you can deliver the results your clients desire from you? There was a fitness trainer who used to run around saying, “I’m so stressed out.” A friend noted that being “so stressed out” probably was not appealing to her clients or potential clients who sought out fitness as a way to relieve stress. So true!

Take the Talk Test

If you have a small audio recorder (or a cell phone that can record audio), turn it on and record yourself in various situations, including:

• when you attend a business or networking event, so you can learn how you present yourself to strangers;

• when you’re making conducting new business meetings/sales presentations, so you can hear what your prospective clients/customers hear;

• when you’re talking to your family and friends because it’s often with those closest to us that we play down what we do and try to fit into others’ limited views. Yet, this is one of the most important times to NOT do this.

Rewrite Your Story

If you hear yourself speaking in ways that don’t present you or your company in the best light, do this exercise.

1. Write out, word for word, each sentence you spoke that felt weak or made you appear less confident than you’d like to be.

2. Think about how the most self-assured, established person in your field would present himself or herself. Think about the way this person may feel about himself/herself. Then, re-write each sentence in words you think this person would use.

3. When you have your new, more confident statements written out, read them aloud. While you don’t want to memorize statements, exercises like this will help you change your communication style.

Your body language also impacts how you’re perceived. I cover this in other posts (see below) and in my programs. But at least for the time being, focus on how you speak and who you’re being in every situation to communicate your story most effectively.

Your brain absorbs every word you speak.

Say good things!

To complement these tips on how communicate your story, would you like some additional media training resources and tips?

If so, visit these links on our site:

Request a free copy of our Media Interview and Presentation Tips booklet.

Body Language in Interviews and Meetings – Nonverbal Communication

What is Influence and How Do You Increase It? Tips from a Media Trainer

Authenticity and Your Message – a Note from a Media Trainer

Ace Every Presentation or Press Conference – Tips from a Media Trainer and Speaker

Before you make any presentation—whether it’s on the phone, in person or via Skype—or deliver your message at a press conference, the best thing you can do is to prepare yourself.

Once you’ve prepared your presentation, polish it, refine it and rehearse it again. Great presentations lead to sales, joint partnerships and prosperity!

Ace Every Presentation or Press Conference - Presentation Delivery Tips from a Media Trainer and Speaker Presentation delivery tip #1:  Establish your goal.

Think about your reason for making this presentation. For example: Are you trying to establish a connection with a new person or group of people who could become clients, referral sources or associates? Or, are you trying to sell them something?

Presentation delivery tip #2:  Write an outline.

Write out what you want to cover in the presentation. (It’s generally not a good idea to read something word-for-word, unless you’ve trained at sounding natural reading from a teleprompter or script.)

Presentation delivery tip #3:  Follow this format.

If you’re making a presentation where you’d like to attract new clients or associates, here is a simple format to follow:

  • Introduce yourself.
  • Establish rapport. (You can spend around 5-6 minutes doing this in a long, in-person meeting. In a phone call to someone who’s busy, you may have only 30 seconds to do this.) Allow your natural humor to come through, but avoid cliches and bad jokes.
  • Identify your audience’s need or problem.
  • Present your solution to their need or problem in a broad sense.
  • Explain the details of your solution (your product/service).
  • Tell your audience how they can work with you or access your product or services to solve their problem.

Presentation delivery tip #4:  Be friendly and accessible. But don’t be overly familiar, which can ring false if you don’t really know the person/people to whom you are speaking.

Presentation delivery tip #5:  Use the appropriate tone to suit your audience. If it’s a more formal business situation, speak in a more professional manner. If you’re speaking with people who like the “warm fuzzies,” you can be more warm and fuzzy.

Presentation delivery tip #6:  Rehearse your entire presentation at least a couple of times. You’ll notice that it will get smoother and your confidence will increase each time you do it. If you can record it on an audio or video recorder, you can review it.

Presentation delivery tip #7:  Refine your presentation. After you’ve rehearsed and reviewed your presentation, identify sections you can smooth out and determine whether or not you should change the order of your presentation points.

People feel more comfortable working with people who come across as knowledgeable and confident. If you prepare and polish your presentations, you will prosper!

Do you want additional media training tips and advice? Use these links:

Click here to request our free Media Interview and Presentation Tips booklet.

How To Prepare for Presentations – 6 Tips to Make Effective Presentations – from a Presentation Trainer

Acronyms and Abbreviations in Media Interviews and Speeches

Body Language in Interviews and Meetings – Nonverbal Communication


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