There has rarely been a time when clear communication was valued and needed as it is now. Each of us can help stop the spread of misinformation and disinformation. There are many more in-depth articles about how to evaluate the factual accuracy of various news media outlets and how to evaluate information. Here are two…
What does it mean to have influence? Influence is not controlling, nor is it pushy. To have influence with others, you have usually earned it through your experience, integrity, knowledge and willingness to share your wisdom. When you are influential, you communicate in a way that makes people want to listen to you. This comes…
Eric Clapton sang, “It’s in the way that you use it.” While this applies to many things, it certainly applies to what you do with press placements. One of the best things about getting press coverage is that you can use it to help your business in a multitude of ways. Certainly, good press placements…
Authenticity and honesty are integral to creating a strong business and brand. However, this does not mean you must divulge everything about your business, nor should you. During economic downturns, I’ve heard business owners and entrepreneurs complain about how hard it is and how tough business had become. While people need to vent and express…