Business Insider Podcast Interview with Lisa Elia

Business Insider Podcast Interview with Lisa Elia

Business Insider Podcast Highlights

I had the pleasure of being interviewed by Andrew Jones for the Business Insider Podcast, where we discussed a wide range of communication-related topics — from how AI is influencing industries like mine, to what truly builds confidence, to the importance of understanding your own “secret sauce” as a professional or brand.

Andrew was a thoughtful interviewer, and our conversation touched on some of the most relevant challenges people face when communicating under pressure — whether it’s in the media, with investors, or on a public stage.

Below is a compilation of short clips from the interview. Each one highlights a different aspect of communication, from authenticity and confidence to adaptability in a rapidly changing world.

If you’d like to prepare for interviews like this, you can download my free Media & Podcast Interview Guide at
lisaelia.com/guide.

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Sharing Doubts Can Tank Others’ Confidence

Sharing Doubts Can Tank Others’ Confidence

Before Sharing Doubts About Others, Consider the Effects

Words carry immense power—the power to inspire, support, or uplift, but also the power to discourage, demotivate, and undermine. When it comes to sharing doubts about someone else’s plans or ideas, it’s crucial to pause and consider the potential effects of what we say. Even well-intentioned words can have unintended consequences, influencing not just the decisions of others but their confidence and emotional well-being as well.

Why People Share Their Doubts

People often share their doubts and fears about others’ plans for a variety of reasons, many of which stem from their own emotions, experiences, or intentions. Sometimes, these doubts come from a place of care and protection. They may want to shield someone from potential failure or harm, especially if they perceive the plan as risky or uncertain. For example, a parent might discourage a child’s unconventional career path, fearing it might not provide financial stability.

In other cases, doubts are shaped by the individual’s own insecurities or past experiences. People often project their fears onto others, assuming the same challenges or failures they faced will apply. Similarly, a lack of understanding about the plan or its context can lead to skepticism. Without fully grasping the vision, some may label it as unrealistic or impractical, inadvertently discouraging the person pursuing it.

At times, doubts are expressed with good intentions, such as offering constructive criticism or encouraging someone to think critically about potential risks. However, even when well-meaning, this feedback can undermine confidence if not delivered thoughtfully. Other motivations may include a desire to influence or control the decision-making process, fear of change, or even envy. In some cases, people simply don’t realize how their words can negatively impact someone’s confidence or resolve.

By understanding the underlying reasons behind expressed doubts, we can approach conversations with greater empathy and awareness. Thoughtful communication that considers the potential effects of our words can help ensure that our input uplifts rather than diminishes others.

The Effects of Doubts on Confidence and Performance

Research underscores the significant impact that expressed doubts can have on an individual’s confidence and subsequent performance. Studies reveal that negative feedback—even when constructive—can erode self-efficacy, the belief in one’s ability to succeed.

For example, Jing Zhou and Jennifer M. George (2001), in their study published in the Journal of Occupational and Organizational Psychology, highlight how negative feedback can increase sadness and emotional distress, which in turn diminishes motivation and performance on future tasks. Similarly, Aaron Wichman, Pablo Briñol, Richard Petty, Derek Rucker, and Zakary Tormala (2010), in their research “Doubting One’s Doubt: A Formula for Confidence” published in the Journal of Experimental Social Psychology, emphasize that exposure to doubt can significantly shape confidence levels, either bolstering or eroding them depending on context and follow-up interactions.

More recently, Eun Jung Kim and Kyeong Ryong Lee (2019), in their study published in BMC Medical Education, illustrated how negative feedback can reduce self-efficacy and increase hesitation, delaying action and hindering progress. Their findings, drawn from research conducted in South Korea, underscore the nuanced relationship between doubt and decision-making.

Another relevant study by Schmidt et al. (2020), published in PLOS ONE, explored the long-term effects of doubt on emotional well-being. Conducted at the University of Würzburg in Germany, this research revealed that chronic exposure to skepticism or negative feedback often leads to heightened anxiety and diminished confidence, impacting individuals’ ability to pursue and achieve their goals.

Why Refraining From Doubts Can Empower Others

Choosing to refrain from sharing doubts—or reframing them constructively—can have a profoundly positive impact. When we withhold unnecessary skepticism, we create space for others to build their confidence and take ownership of their decisions. Empowering someone with words of encouragement rather than doubt fosters resilience, self-trust, and motivation.

For instance, instead of pointing out potential pitfalls, consider highlighting the individual’s strengths and reminding them of past successes. This approach not only bolsters their confidence but also encourages a growth mindset, where challenges are viewed as opportunities rather than obstacles. Encouragement can inspire innovation and bold action, traits essential for achieving ambitious goals.

Balancing Constructive Feedback With Empathy

Of course, there are times when feedback is necessary and even critical to success. The key lies in how that feedback is delivered. Constructive feedback should be specific, actionable, and framed within a context of support. For example, instead of saying, “I don’t think this will work,” try, “Have you considered these potential challenges? Here are some ways you might address them.” This approach respects the individual’s agency while offering valuable insights.

Empathy is another crucial element. Before sharing doubts, take a moment to understand the person’s perspective and the effort they’ve invested in their plans. Ask yourself whether your feedback is truly necessary or if it’s driven by your own fears or biases. By centering the conversation on their needs and goals, you can ensure your words are helpful rather than harmful.

A Thoughtful Approach to Communication

Ultimately, the way we communicate about others’ plans reflects our values and priorities. When we choose to lead with encouragement and thoughtful feedback, we contribute to an environment where people feel supported to take risks and pursue their goals. Constructive communication isn’t about avoiding challenges but addressing them in a way that builds confidence and fosters growth.

Before sharing doubts, consider the potential effects. Reflect on whether your words align with the intention to support and uplift. With thoughtful communication, we can help others move forward with clarity and strength.

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Awareness of Your Communication Skills

Awareness of Your Communication Skills

Increasing Awareness of Your Communication Skills

You’ve probably heard or read this quote by George Bernard Shaw many times:

“The single biggest problem in communication is the illusion that it has taken place.”

I’m sharing it here because it speaks to the need to understand communication more deeply, starting with one’s own.

Some of the challenges of communication include:

      1. approaching situations with built-in biases and patterns learned in childhood or developed over the years;
      2. allowing assumptions about other people’s levels of knowledge and perspectives to influence how we communicate instead of learning more about them in advance;
      3. mistaking experience for expertise, assuming that daily communication equals proficiency;
      4. and the Dunning-Kruger effect, a cognitive bias that allows people to overestimate their knowledge or abilities in a specific area, even though they lack the necessary skills or experience. This often stems from a lack of knowledge or introspection.

Gaining and maintaining awareness of your communication skills and style requires conscious effort. However, the payoff is fantastic! Better communication skills can improve relationships, increase productivity, reduce errors, and create a more harmonious work environment.

 

Actions to Become More Aware of Your Communication Skills

    • Set up your phone or a camera to video record yourself going about your day talking to people. If you’re at work, let people know you’re recording and that only you will watch the video. Don’t record confidential conversations. Watch the video with the sound off to observe your body language. Then, turn it up to observe your verbal delivery. Look for behaviors and patterns you want to change, such as less-than-confident gestures, the overuse of filler words, poor posture, and a lack of pauses.
    • Keep a communication journal. After meetings or at the end of the day, record your thoughts and reflections on your interactions and what you might do to be more effective in the future. Make notes about others’ reactions to you and your interpretations of them. Did people seem confused or did they shut down? This will help you understand you need to make adjustments to your communications.
    • Review something you’ve written. Read it from the perspective of the recipient(s). Did you communicate your points clearly? Did the tone reflect the energy you wanted to project? Was it too abrupt? If someone had a very different frame of reference and read what you wrote, is there a possibility it could be misinterpreted? Try reading what you wrote with an angry tone of voice and see if your message could come across harshly. This will help you understand what you could do differently going forward, such as adding a warmer greeting or some words to soften the message or providing greater detail or clarity.

Every day, you have the opportunity to become a better communicator. It begins with awareness.

Want to gain greater awareness of your public speaking skills?

Take the Public Speaking Assessment that I created for my online courses. I’ve made it free for now. It’s private and only you will see the results, which will let you know what you do recommendations for areas that could use improvement.

Gain access to the free Public Speaking Assessment here.

 

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Communication Tips for Spending Holidays with Family

Communication Tips for Spending Holidays with Family

Communication Tips for Spending Holidays with Family

The holidays are coming up and they can be stressful for a lot of people. Go in with a plan to handle challenging people and situations, especially if you’ll be spending holidays with family. 

Keep in mind that just because you’re related to people doesn’t automatically mean they’re “your tribe” in terms of the way they see things or how they believe people should be treated. Maintain your values and avoid getting sucked into others’ drama. A brief pause before responding can do a world of good!

Remember that this moment is not your entire life. Maintain the parts of your routine that make you feel centered, calm, and confident. Exercise, meditate, get outside, and review your vision for your life to relieve stress, increase your energy, and remind you of the life you’ve created for yourself.

Know that not everyone needs to hear your opinion on everything. Make a choice. Is it worth giving up your peace of mind to prove a point, even though it may put your body into a stressful state that can harm your brain?

Be empathetic and curious, especially during disagreements. When you aim to understand other people’s perspectives, knowing they’re not necessarily about you, it’s easier to remain calm and open.

Use the “kind, true, and necessary” test from radio host Bernard Meltzer:

“Before you speak, ask yourself if what you are going to say is true, is kind, is necessary, is helpful. If the answer is no, maybe what you are about to say should be left unsaid.”

If you expect to see someone who tends to insult you, plan how you will respond. Avoid trading insults. If you don’t want to escalate the situation, here are a few ideas:

“I don’t agree with your characterization of me. Let’s get back to enjoying our time together.”

“I’ve got a good handle on/I’m quite happy with (fill in the blank).”

If you want to confront the person who is insulting you regarding their behavior, do so privately. Hashing it out in front of everyone else will probably make them uncomfortable.

Decide in advance what your boundaries will be. Instead of answering questions you find intrusive, reply with a response such as:

“I’ll let you know when I have something to tell you.”

Refer to these tips for spending holidays with family as needed and enjoy them as much as you can!

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

How to Be a Great Panelist

How to Be a Great Panelist

How to Be a Great Panelist

Serving on panels at events is an excellent way to increase your visibility and establish credibility as a thought leader. The best way to make the most of an opportunity to serve on panels is to prepare well, even if you know your subject matter very well. These tips provide a simple plan you can follow.

Great Panelists Prepare.

1. Research the event, the audience’s reasons for attending, the moderator, and the other panelists. This research will help you to feel more confident and prepared and provide more relevant information and thoughts.

Questions to Ask About the Audience:

        • Who are they? (Ask for as much demographic and psychographic information as possible.)
        • Why are they attending/watching?
        • What do they care about?
        • What are their concerns or desires?

2. Prepare responses to questions you believe you will be asked. Some panel bookers will provide a list of questions you may be asked, which is helpful. However, it’s best to prepare for the conversation to veer off in other directions. Check the news the day before or the morning of your panel and consider your thoughts on how current events might affect your work/organization and/or the audience.

3. Prepare some points that you can share, and keep in mind some anecdotes that will be relevant and entertaining.

4. Rehearse introducing yourself, talking about your work/organization, and responding to questions you anticipate being asked. Avoid trying to deliver your content verbatim. Instead, rehearse from a set of brief bullet points you create to remind yourself of the points you want to make.

Actively and Positively Contribute to the Panel Discussion.

5. Add to the discussion when possible. Answer the moderator’s questions fully and, when appropriate, mention relevant data, studies, and/or ideas that will deepen the conversation. Add to other panelists’ points if you have something useful to add. Do this judiciously, however. It’s best to avoid the appearance of trying to take over the panel or diminishing the value of other panelists’ input.

6. Be respectful of other panelists. Don’t interrupt them, and if you disagree, do it kindly.

7. Include the audience in the discussion. When you respond to questions from the moderator, alternate looking at the audience and the moderator. 

8. Share inspiration, advice, and humor. After listening to speakers and panels throughout the day at an event, people want some spark. You can provide that. As much as possible, leave the audience with something to think about and feeling good.

Would you like more help becoming a great panelist?

Lisa Elia, the author of this article and founder of Expert Media Training, coaches clients to prepare them for panels. She can assist in developing clear message points and responses to questions that strategically position them and/or their organizations if they don’t already have them prepared, and provide specific recommendations and feedback to elevate all aspects of their communication. She also teaches clients a preparation technique to manage nervousness and increase mental focus. She believes that, as with any public appearance, being prepared and having the right mindset vastly improves the client’s performance and increases their enjoyment of the experience.

To arrange a free consultation, call us at 310-479-0217.
Or, you can email us at team@expertmediatraining.com

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

5 Words to Remember to Communicate Effectively

5 Words to Remember to Communicate Effectively

5 Words to Remember for Effective Communication

When working with clients to develop their messaging, one question I ask many of them is, “If you only had two minutes to spend with someone, what advice would you give them that would change their life?” If you ask yourself this question at various times, you might come up with a variety of meaningful messages that you want to share.

I posed this question to myself and this is what I came up with years ago. It still works and it suits most business situations. It can also apply to many personal situations, too.

Be CLEAR.

 

Communicate with Love, Enthusiasm, Appreciation, and Respect.

 

Communicate! Don’t just say the words; be fully present and focused on the person or people you’re talking to. “C” could also stand for “commitment,” because your commitment to your business or mission should emanate from you.

Love. Express your love for what you do, the people you help, or the possibilities you’re creating through your work.

Enthusiasm. Describe your business or your mission with enthusiasm. Why is it exciting to the people you are addressing?

Appreciation. Explain your appreciation for the challenges faced by the people you’re helping; then share how they will appreciate the solution your product or service provides.

Respect. Respect your audience, their intelligence, and the time and attention they are giving to you.

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Quick Tip: Eliminate Fillers to Communicate More Effectively

Quick Tip: Eliminate Fillers to Communicate More Effectively

Eliminate fillers, such as “um, “like,” “you know,” and “I mean,” to communicate more clearly and confidently. You will appear more self-assured, polished, and prepared if you use fewer filler words.

The overuse of fillers detracts from your message. Quite often, people focus more on your filler words than your actual message. Furthermore, people might wrongly assume that your overuse of fillers means that you don’t know what you’re talking about, you’re lying, or that you’re nervous.

Pause when you need a moment to gather your thoughts and before responding to questions. Do this in EVERY conversation you have and you will get used to those moments of silence, which are actually helpful for listeners who are taking in the information you are delivering.

While some people might advise you to simply stop using fillers, it’s often more effective to replace a behavior you want to avoid with a behavior you want to exhibit. Replace fillers with silence.

The best way to become a great presenter, public speaker, or media spokesperson is to elevate your communication skills on a daily basis.

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Quick Tips: How to Avoid Spreading Misinformation

Quick Tips: How to Avoid Spreading Misinformation

There has rarely been a time when clear communication was valued and needed as it is now.
 
Each of us can help stop the spread of misinformation and disinformation.
 
1. Check the sources of articles or other pieces of content before sharing them. Consider the outlet and the background and expertise of the author or creator of the content to determine whether or not they are trustworthy sources.
 
2. Avoid sharing snippets or quotes that remove the context of someone’s words. 
 
3. Avoid gossiping. 
 
There are many more in-depth articles about how to evaluate the factual accuracy of various news media outlets and how to evaluate information. Here are two articles you might find helpful:
 
 

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

We're Ripping the Tape from Our Mouths

We're Ripping the Tape from Our Mouths

When I was a child, my family lived in Geneva, Switzerland for a few years for my father’s job at DuPont. When I got older, my father told me that there were times that he was in meetings with people he had reason to believe were Nazis, which incensed him. He’d served in the U.S. Navy in WWII, so this must have added another layer of outrage for him.

I’m writing this today because I believe many people in business have shied away from expressing our views on politics and social issues publicly to avoid alienating people with whom we do business that might hold beliefs that differ from our own.

I feel as if recent events are compelling us to rip the tape from our mouths as we can no longer hold back. If I speak out on behalf of racial justice or any other cause that supports greater equality and respect for ALL people and it offends someone, I am not the trainer for them.

We each have to find our tribe. My tribe consists of people who love people and are anti-racist. Period. 

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Transparency, Clarity, and Compassion

Transparency, Clarity, and Compassion

We are living in a time of the greatest uncertainty that many of us have ever experienced. For most people, much of life beyond the present day is a question mark. Opacity and a lack of communication lead to mistrust and frustration.

The people who deliver clear information with genuine caring stand out and attract our attention. They represent the beacons of light, warm hearths, and steady presence that we crave at times like this. One doesn’t even need to have all the answers if a bit of direction, comfort, and confidence is conveyed. Some understanding of what lies ahead, even if it’s challenging, helps us to prepare.

Now more than ever people are seeking transparency, clarity, and compassion from politicians, business leaders, and others. What is needed is order in a time of chaos, calm in a time of crisis. We can also give this to the people in our lives.

To download our free Media Interview Guide and other tools, click here.

To check out our online courses, click here.

For a complimentary consultation to discuss private training for yourself or your team, click here.

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media Training

This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

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