People sometimes become so fixated on what their competitors are doing that they get desperate and resort to unethical, and even fraudulent, practices to get the inside scoop on them.
While it’s good to know who your competitors are and what they offer so you can differentiate yourself, it’s not a great idea to copy what they do. What you need to know about competitors to differentiate yourself is usually available online.
Branding is a hot topic in business and in media training and presentation training.
The brand has grown to extend far beyond its origins, when a brand was the insignia used primarily to mark cattle and products that craftspeople made.
True branding extends far beyond logos and the colors and fonts and design elements you use on your website, social media pages and products, although these are very important. People respond to a good brand in a visceral, emotional way. When you receive media training, your trainer should help your personal brand to come through.
A focus on your brand in media interviews is a part of any good media training session.
The brand of your company or organization, and/or you as a person, should be clear and come across every time you give an interview or make a presentation.