How Spying on and Copying Competitors can Backfire and Harm Your Brand
People sometimes become so fixated on what their competitors are doing that they get desperate and resort to unethical, and even fraudulent, practices to get the inside scoop on them. While it’s good to know who your competitors are and what they offer so you can differentiate yourself, it’s not a great idea to copy…
The Language of Your Brand in Media Interviews
Branding is a hot topic in business and in media training and presentation training. The brand has grown to extend far beyond its origins, when a brand was the insignia used primarily to mark cattle and products that craftspeople made. True branding extends far beyond logos and the colors and fonts and design elements you…
