Memorizing Speeches and Interview Responses Can Cause Detachment

Memorizing Speeches and Interview Responses Can Cause Detachment

Verbatim memorization of a speech or responses to interview questions can detach you from your content and from the very people you’re trying to reach; the audience, the interviewer, investors.

Memorization places your focus on remembering exact words and phrases, instead of where it should be, which is on communicating your ideas or information with emotion and effectiveness. READ MORE

Ethics in Business: How Spying on and Copying Competitors can Backfire and Harm Your Brand

Ethics in Business: How Spying on and Copying Competitors can Backfire and Harm Your Brand

People sometimes become so fixated on what their competitors are doing that they get desperate and resort to unethical, and even fraudulent, practices to get the inside scoop on them.

While it’s good to know who your competitors are and what they offer so you can differentiate yourself, it’s not a great idea to copy what they do. What you need to know about competitors to differentiate yourself is usually available online. READ MORE

Choose Your Communication Method Wisely

Choose Your Communication Method Wisely

With all the options we have for communicating today, choosing the right method is more important than ever. It’s easy to become overly reliant on one form of communication, but as Marshall McLuhan wrote, “The medium is the message.” People sometimes assume that the communication method you choose in any given situation is a reflection of what you think of them and the level of importance you assign to the message.

Have you ever received a negative response to an email that you intended to be neutral or positive? Or, have you sent a text thinking it would be quicker than a phone call or email, but what resulted was an hour of texting messages back and forth? READ MORE

Tips for Periscope and Other Online Broadcasts – LA Media Trainer Weighs In

Tips for Periscope and Other Online Broadcasts – LA Media Trainer Weighs In

Tips for Periscope and Other Online Broadcasts - blog post by LA Media Trainer Lisa Elia of ExpertMediaTraining.com

If you decide to use Periscope, learn how to use it as well as you can. I don’t use Periscope because that’s not where my clients are, but I’ve tuned into others’ Periscope broadcasts and observed some of the problems that can occur. I’ve shared a link below from an article from Social Media Week, and I’ll add my tips that apply to just about any public broadcast:

1. Have someone online with you during your broadcast to quickly handle negative comments from trolls, so you can focus on communicating your message. Ideally this person should log on from a separate device and let you know you’re broadcasting. READ MORE

10 Easy Ways to Become a Better Listener in Media Interviews and in Life

10 Easy Ways to Become a Better Listener in Media Interviews and in Life

For most people, becoming a great communicator is a lifelong endeavor. One of the best ways to become a better communicator is to become a better listener. To be a good listener, you must improve your ability to concentrate and refrain from hastily jumping to conclusions about what others are saying or asking of you. You must be able to concentrate fully on what another person is saying in order to retain and process the information.

The best interviewers are astute listeners and observers. They are able to pick up on the smallest bits of information and the most minute cues (both verbal and nonverbal), to lead them to the next insightful question or comment. READ MORE

I’m Just a… And Other Undermining Statements to Avoid – Communication Tips from a Media Trainer

I’m Just a… And Other Undermining Statements to Avoid – Communication Tips from a Media Trainer

Our word choices in interviews, speeches, presentations, and even casual conversations, say more about us than most people may realize. Many people undermine themselves without even knowing it.

Have you ever heard the owner of a small business say, “We’re just a small…” or an entrepreneur say, “I’m just a…”? The words “just a” immediately diminish their accomplishments. READ MORE

What Are We Saving It For? A Media Trainer’s Thoughts on Committing to the Moment

Sometimes we “save it.”

I’m not talking about money. I’m talking about the way we sometimes hold back on giving our all, or going all out, in our day-to-day interactions, rather than committing to the moment.

But, what if this is it?

Every moment could be our last. Not to be a downer, but that’s the reality of life. We are all mortal.

So, what are we saving it for? READ MORE

Pin It on Pinterest