How to Be Effective in Virtual Meetings: Adjusting Your Communication Style

How to Be Effective in Virtual Meetings: Adjusting Your Communication Style

How to Be Effective in Virtual Meetings and Presentations: Adjusting Your Communication Style

Adjusting Your Communication Style for Virtual Meetings and Presentations by Presentation Trainer Lisa Elia of Expert Media TrainingVideo conferencing can be an extremely effective way to hold meetings and deliver presentations. People tend to try to focus solely on the meeting and ignore distractions because their face is zoomed in on, they are probably less likely to be looking at other devices or whispering to someone next to them.

With this increased focus on one another and with the variation in the quality of each individual’s Internet connection and equipment, there are some shifts you can make to ensure your video calls and meetings run smoothly and effectively and that you deliver confidently and with polish.

Before Your Begin, Prepare Yourself Mentally.

It’s important to clear your head, get focused, and manage nervousness before meetings, interviews, and presentations so that you can be at your best. I put my clients through a series of brief exercises to help them do this and to warm up their bodies and vocal cords. For now, use some of the techniques you might already use that will help you achieve a state of being energized and at ease, such as diaphragmatic breathing, listening to music, and exercising to relieve stress and sharpen your mind.

Greet People Warmly with a Smile.

Adjusting Your Communication Style for Virtual Meetings and Presentations by Presentation Trainer Lisa Elia of Expert Media TrainingSomehow, most people look much more serious on video than in person. Greet people warmly with a smile at the start of the video meeting or presentation just as you would if you were welcoming them into your home.

How much or how often you smile during a meeting will depend on the content and tone of the meeting. Aim to maintain a pleasant resting face.

Don’t Show Shock or Awe Over What You See.

You will see someone’s home or office, which may be messy, cluttered, or more luxurious than you might expect. Someone may attend a meeting having made questionable wardrobe choices. Try to not show surprise, shock or awe over what you see as this could make them uncomfortable. A nice, simple compliment is fine, if appropriate.

Maintain Eye Contact and Avoid Looking Away Too Often.

If you have placed your webcam at eye level or slightly above, you should be able to look at the people you are talking to on your computer monitor and it will seem as if you are looking into their eyes. When in an in-person meeting, it’s normal to look away periodically to gather your thoughts. It’s okay to do this a little bit on video calls, but if you do it too abruptly or too often, people might wonder what you’re looking at and they may think you’re distracted by something that’s going on around you.

If you will need to look at another device or take notes, tell participants on the video call that you will be doing so, so they know why you are looking down or away periodically.

Listen Attentively.

The added challenge of voices being transmitted electronically and potential feedback means you should listen more closely than usual.

Pause More Often Than You Would in Person, Especially on Group Calls.

How to Be Effective in Video Meetings and Presentations: Adjusting Your Communication StyleSince there can be delays in video and sound transmission on video calls, pausing a bit more than usual will give people time to assimilate your message and to respond. Pausing periodically is especially important on group calls where different people may want to speak.

Zoom and other videoconferencing tools have features that allow people to “raise their hands” to indicate to the host that they want to speak, but with smaller groups, especially those with high-powered individuals, they may not want to “raise their hands”.

You May Need to Enunciate More and Slow Down a Bit.

If you tend to speak quickly or run your words together, you may need to enunciate more and slow down a bit to be understood well on video calls. This is something to practice daily. Elevating your communication habits in all situations will prepare you to be a better communicator when participating in video meetings and presentations.

End Your Video Call Clearly and Smoothly.

When the video call is coming to an end, clarify the next steps to be taken, allow everyone to say their thank-yous and goodbyes and then, if you are the host, click to end the meeting quickly. Know where this function is located on your screen so you’re not caught on video fumbling and searching for it.

Be Sure Your Communication and Presentation Skills are Up to Speed.

Whether you are communicating through video, by phone, or in person, the ability to communicate clearly, confidently, and with authority over your topic or material is what’s needed to succeed.

This is part 2 of our series of blog posts to provide tips on how to communicate more effectively when using video platforms. To read part 1 of this blog series, How to Be Effective in Virtual Meetings and Presentations: Preparing Your Set-up, Your Environment, and Yourself, click here.

To discuss presentation training, media training, investor pitch coaching, or video communication skills training, contact us at 321-821-3088.

Or, email us at team@expertmediatraining.com.

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

Avoid Sarcasm at Work

Avoid Sarcasm at Work

You may have read about a Harvard University study that was published a year or so ago, which stated that sarcasm can increase your creativity. As references to this article continue to be passed around by bloggers and others, people are often forgetting to include the caveats about trust in the relationship and understanding when sarcasm is appropriate (i.e., sarcasm is not always great at work), which were included in Harvard’s article on the study.

Like most forms of humor, sarcasm is better received when you’re not insulting individuals, but rather making fun of circumstances or human nature. This is true in one-on-one conversations as well as in speeches and media interviews. It’s better to save sarcasm for the people in your life who know you best and will know when you are joking.

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

Panel Moderating Quick Tip

Panel Moderating Quick Tip

If you’re hosting a panel, it’s up to you to manage the audience.

If you open the floor to an audience Q&A, know that there will be some people who say they want to ask a question but then use their time with the mic to promote their agendas, rather than contribute to the discussion.

Be sure to bring the conversation back to the topic that the panel is discussing. You may have to politely cut someone off, but it can be done with grace. Simply say “thank you” and ask if the person has a question for the panel to refocus the conversation to that of the panel. The audience will thank you.

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

Media Interview Quick Tip – Don't Betray Your Beliefs For 15 Minutes of Fame

Media Interview Quick Tip – Don't Betray Your Beliefs For 15 Minutes of Fame

Sometimes a TV producer or editor from a media outlet contact experts in the hopes that the experts will share exactly the opinion they want in order to shape their story. If you’re an expert, it’s important that you maintain your integrity and only say what you truly believe. Otherwise, you simply become a mouthpiece for others, and a few minutes on TV isn’t worth compromising your integrity.

Know your boundaries and maintain them.

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

How to Deliver Dry Information with Style

How to Deliver Dry Information with Style

On a recent trip to Denver, my husband and I flew Spirit Airlines. If you’re not familiar with Spirit Airlines, imagine the most basic, no-frills, charge-you-for-everything airline you can fathom. That’s Spirit. Apparently, even a seat-back pocket to stow your goods while you fly is too much to ask, so there are a few bungee cords crisscrossed across the back of the seat in front of you to hold whatever is large enough to not fall through the giant empty spaces it leaves. The experience is so spartan that it’s actually kind of funny, and a sense of humor goes a long way when you’re known as one of the cheapest airlines around, as we were about to find out.

The pre-flight safety speech started out on an unusual high note when the friendly-sounding airline attendant said, “For those of you who swore you would never fly Spirit again, welcome back.” We could relate to that. After flying Spirit last year, I told my husband we should never fly it again, but when it turned out that a Spirit flight was our best option for the short 2-hour flight to Denver, we decided I would be okay. Clearly, we were not alone in our decision-reversal.

When the airline attendant peppered her safety speech with humor, even saying something to the effect of, “After you’ve adjusted your life jacket, check your hair and make-up, and safely exit the plane.”

I had a quick chat with the woman who delivered this fresh, funny safety speech. It was so well constructed that I thought it was written for her. She told me that she had written it herself and she had been tweaking it over time.

You can use some of the techniques that the airline attendant incorporated into her humorous, yet informative, safety speech. She…

  • added the element of surprise (e.g., making fun of Spirit’s austere approach to service);
  • lightened the heaviness of potentially dire warnings with frivolous details/recommendations (e.g., checking your hair and make-up before grabbing your flotation device);
  • and used a happy, bouncy tone, even when talking about serious topics (This worked because she began her speech with humor, setting the tone for the entire talk.).

Use your best judgement when incorporating humor into speeches. Avoid emotionally loaded references. If you’re not sure if your use of humor is appropriate, run it by a few people. Record yourself delivering the speech and then listen to it as if you’re someone else. Continue to modify it until you’ve achieved the balance of enough humor to keep people’s attention and enough solid information to effectively convey your message.

If you’re interested in improving your presentation skills, you can arrange a complimentary discovery call with Lisa Elia by calling our office at 321-821-3088 or emailing us at team@expertmediatraining.com

In the meantime, here are some other articles to read:

6 Tips to Make Effective Presentations

Memorizing Speeches and Interview Responses Can Cause Detachment

Six Essentials to Make Your Business Appealing to Media and Customers

 

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

Top 10 Communication Tips

Top 10 Communication Tips

There is so much that can be said about improving one’s communication skills that we could be reading (or writing) forever. Sometimes you simply want a list of reminders. This is such a list. It’s taken from my Confident and Clear Communication program, which goes into greater depth on each topic with exercises and questions to help you explore your unique communication patterns and tips to improve upon the aspects of your communication you wish to elevate.

1. Eliminate negative self-talk.

Negative self-talk comes in many forms, including putting yourself down, diminishing your accomplishments, not accepting compliments, or beginning sentences with, “I’m just a…”. It is not productive, it is disempowering, and it reinforces beliefs you don’t want to hold about yourself.

2. Pay attention to your posture.

Changing your posture can instantly change how you feel and how you are perceived by others.

3. Replace criticism with compassion.

Criticism of others begins with a negative judgment you are making about them. Love and judgement can’t exist in the same moment. If you want loving relationships in your life, whether at home or work, transform critical comments into more productive communication.

4. Be assertive, not aggressive or passive: identify the differences.

Assertive communication is respectful, diplomatic, empowered and effective.

5. Read body language more closely.

Pay close attention to your body language and that of others, to achieve the most effective communication. Our true feelings and thoughts are conveyed through eye contact, the placement and movement of the feet, hands, hips, legs, and more.

6. Polish your writing skills.

Sometimes your written words create the first impression someone will have of you, and they could open doors for you, or close them forever.

7. Speak with power.

Make the choice to speak with power and confidence, paying attention to your vocal tone, fluidity and energy level.

8. Replace lazy listening with committing to the moment.

Becoming a great listener will improve relationships and can lead you to great success.

9. Transform arguments and address delicate topics sensitively.

Discover what’s beneath the argument so you can transform it into a productive conversation, and broach delicate situations with forethought and sensitivity.

10. Communicate to inspire, empower and motivate people.

Approach interactions thinking about what you can leave people with and how you can inspire, empower and motivate them.

If you would like to improve your communication skills or those of your team or clients, arrange a complimentary consultation with Lisa Elia.

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Click here. 

Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.


Here are links to a few other articles you might enjoy:

Body Language in Interviews and Meetings – Nonverbal Communication

https://expertmediatraining.com/body-language-in-interviews-and-meetings/

How To Prepare for Presentations – 6 Tips for Effective Presentations

https://expertmediatraining.com/how-to-prepare-for-presentations/

Prepare for Media Interviews BEFORE You Book One

https://expertmediatraining.com/prepare-for-tv-interviews-media-trainer-tips/

Frequently Asked Questions about Media Training

https://expertmediatraining.com/faqs-about-media-training/


What Do People Need to Hear from You?

What Do People Need to Hear from You?

At times like this, when it seems the world is under attack by hate groups, more hate is not what’s needed. If you think of the people in your sphere of influence and what they need you’ll be better able to serve them. Do they need consoling, do they need hope, do they need ideas on how they can be part of the solution and not simply add to hateful rhetoric?

Once you know what people need, you’ll be better able to communicate in a way that can make a difference in people’s lives.

Expert Media Training – Blog Among Top-Ranking Public Speaking Blogs

Expert Media Training – Blog Among Top-Ranking Public Speaking Blogs

I am honored that my blog has been named one of the top 50 public speaking blogs by Feedspot. Of the thousands of public speaking blogs, Feedspot ranked ours as number 30. I am grateful to be in good company among my respected peers.

“These blogs are ranked based on following criteria:

  • Google reputation and Google search ranking
  • Influence and popularity on Facebook, Twitter, and other social media sites
  • Quality and consistency of posts
  • Feedspot’s editorial team and expert review”

To read more of the blogs on Feedspot’s site, visit https://blog.feedspot.com/public_speaking_blogs/
I strive to provide content that is relevant to my readers. I welcome requests to cover specific topics within the arenas of public speaking, presentations, media interviews, and investor pitching.

Please email topic requests to my team and me at team@expertmediatraining.com.

Lisa Elia, Founder of Expert Media Training

 

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

Memorizing Speeches and Interview Responses Can Cause Detachment

Memorizing Speeches and Interview Responses Can Cause Detachment

Verbatim memorization of a speech or responses to interview questions can detach you from your content and from the very people you’re trying to reach; the audience, the interviewer, investors.

Memorization places your focus on remembering exact words and phrases, instead of where it should be, which is on communicating your ideas or information with emotion and effectiveness.

For the vast majority of people, attempting to deliver word-for-word speeches, pitches or interview responses backfires. Here are a few reasons I don’t recommend verbatim memorization:

1. Memorizing content word-for-word can detach you from the meaning of the words. Saying something the exact same way over and over can dull the emotions attached to your content to a point where it almost becomes meaningless. If you rehearse your presentation or interview responses repeatedly with the same wording, you may even develop “semantic satiation,” in which certain words temporarily stop having meaning to you.

2. Delivering content that you have memorized can detach you from the audience or interviewer because when you focus on retrieving exact words for a long stretch of time, you are not as fully present in the moment. This would emotionally detach you from the very people you’re trying to reach with your message.

3. With a memorized verbatim speech or response, if you become distracted and forget one word or phrase, you can feel completely lost and throw your entire presentation or interview off course.

4. The pressure of knowing you must remember a verbatim speech can heighten nervousness or anxiety you might feel before a presentation or interview. Why put that extra pressure on yourself?

The temptation to memorize presentations, speeches or responses to interview questions lies in the generally erroneous belief that this will offer some guarantee of success. Adding to this, sometimes people become very attached to specific phrases that they believe sound great. As any good editor will tell you, it’s dangerous to fall in love with your words: they might get eliminated.

Instead of memorizing your presentation, speech or media interview responses, do this:

1. Map out the journey you want to take people on with your presentation or interview responses.

2. Master your content. It’s best to know and thoroughly comprehend everything you’re talking about. For CEOs and other company spokespeople who may be asked about a wide array of topics that may or may not fall within their areas of expertise, this can be challenging. For them, some of the content to master would include explanations of who can address the question and why this is so.

3. Practice verbalizing your content multiple different ways and many times. Knowing a lot about a subject is quite different than speaking about it confidently, concisely and compellingly.

“It usually takes me more than three weeks to prepare a good impromptu speech,” Mark Twain said.

4. Get feedback. It’s difficult to assess your own effectiveness in conveying your message, your body language and overall communication style. Feedback from a trusted source can help.

If you want to feel fully prepared and confident for interviews, presentations or pitches my advice is to get professional training. The preparation techniques, feedback, skill development and outside perspective that a good trainer provides can save you years of trying to figure things out on your own and enable you to be the best communicator you can be. You might be thinking that of course I would advise this, given that I’m a media trainer and presentation trainer, but I wouldn’t have become a trainer if I hadn’t seen the great need for thorough and thoughtful training in my many years as a PR counselor and publicist.

If you or someone in your organization seems pulled toward memorizing a presentation, remember this: People want to feel that you’re communicating with them from your heart and your head and that the ideas or information you are conveying are so much a part of you that you don’t need to memorize a speech or response to speak about them. Unless you’re an amazing actor (on par with Academy Award winners), you probably can’t make your memorized words appear to be thoughts that are emerging naturally. If you seem unnatural, you will be perceived as lacking in authenticity or confidence.

Confidence comes from mastery, and mastery comes from proper preparation and practice.

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

How Spying on and Copying Competitors can Backfire and Harm Your Brand

How Spying on and Copying Competitors can Backfire and Harm Your Brand

People sometimes become so fixated on what their competitors are doing that they get desperate and resort to unethical, and even fraudulent, practices to get the inside scoop on them.

While it’s good to know who your competitors are and what they offer so you can differentiate yourself, it’s not a great idea to copy what they do. What you need to know about competitors to differentiate yourself is usually available online.

Don’t try to extract confidential information from competitors by posing as a potential client.

This is what NOT to do to conduct research on your competitors. Don’t call them pretending to be a client, or the representative of a client, in order to attain information about their pricing and to access materials they would not share with a competitor. It’s dishonest, fraudulent and, in many cases, against the law.

Cornell University Law School’s website contains easy-to-read information on this law: https://www.law.cornell.edu/uscode/text/50/1708

Here is an example from my own recent experience: a woman who used to be a TV producer called and asked me about media training for her “client”. We’ll call her Ms. Shady. Under the guise of looking to hire a media trainer for her client, Ms. Shady asked about my prices and dug for details about my training process. A few weeks later, I noticed that she and her business partner had created a website and are offering media training services. Several  sentences on her website look as if she copied them from the quote I had sent her and then simply rearranged the wording. I highly doubt all of this was a coincidence, especially because when I checked her domain name registration, it showed that she had purchased her domain name a few months previous, so it seems that her plans for her firm were in place before she called me.

Using the example of Ms. Shady, here are several reasons why this deceptive practice is a bad idea:

  1. If you work in an advisory capacity with clients, your ethics will matter to those who have ethics.

Would your clients be impressed if they found out that you lie to get what you want? Probably not.

Could your clients find out that you lie to get what you want? Probably.

Lying to get what you want is generally not a great idea. People whose creativity does not lift them above lying probably shouldn’t be advising anyone on anything.

  1. You want your competitors to respect you.

Sometimes people will ask your competitors what they know about you. Referencing Ms. Shady once again, if anyone asked me about her, I would feel compelled to share the truth: she told me she was interested in my services in order to gain confidential information. It appears that she was doing so deceptively/fraudulently to gather competitive information.

Competitors can sometimes be a source of referrals.

There are times when your competitors will be too busy to take on a client or they come across someone who is not the right fit for them, and they may want to refer this person to a competitor. I happen to do this quite often. Using the example of Ms. Shady, do you think I would ever refer her business? I definitely would not.

  1. Don’t waste your competitors’ time and income potential.

Respect people’s time on earth and the value of their time at work. Every minute of your competitor’s time that you waste having him or her believe there is a potential deal in motion is time you take away from that person to do something productive in business, with family or for the world. There is an opportunity cost to everything.

To build a strong, ethical brand, focus on what you have to offer and how you want to conduct business.

  1. Differentiate yourself.

Instead of trying to copy competitors, think about what you have to offer that is unique and special and authentically your creation. This is especially true if you are a service provider. Trying to replicate the way another person provides a service will often backfire because you will probably not have the same education, life experience, personality and sensibilities as the competitor you are trying to copy.

People who feel so insecure about their level of knowledge on their subject matter or processes that they need to replicate others should re-think their readiness to enter the market.

  1. Make business ethics a part of your brand.

Most large corporations and many small companies have standards of behavior and codes of ethics. Your code of ethics becomes a part of your brand, internally and externally, whether you intend it to or not.

  1. Use your personal experiences and life influences to create your own brand.

The most creative and useful services and products are often created by combining elements from several influences. Your influences will not be exactly the same as those of your competitors.

Instead of closely copying competitors, be the best version of yourself. Create your own processes and products. Focus on serving the people who want to work with you because of who you are and what you have to offer. The more you do this, the more distinct and powerful your brand will become.

To your personal brand and success!


 

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Communication Matters logo; newsletter by Communication Expert, Media Trainer, Presentation Trainer, and Investor Pitch Coach Lisa Elia
Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos, and provides executive and team communication coaching.

With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

 

To arrange a complimentary consultation with Lisa, click here.

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