Communicating with Maturity

Posted by on Feb 9, 2014 in Business Tips, Communication, Interview Skills, Lisa Elia, Messaging, Public Speaking, Social Media | Comments Off

Communicating with Maturity

autumn glory

We hear so much about authenticity and transparency and accountability. All of these are felt by others through our communication. What it really comes down to is maturity.

Communicating with maturity is very simple. It includes taking responsibility for one’s actions and for the promises one makes, and communicating clearly when you cannot deliver on your promises due to extenuating circumstances.

Communicating with maturity is communicating with thoughtfulness and the knowledge that there are consequences that come when certain words are spoken.

Communicating with maturity results in fewer disagreements and less drama in life.

Communicating with maturity requires strength, clarity, and self-knowledge, and it is the most freeing way to communicate.

Copyright 2014

Lisa Elia, Founder of Expert Media Training and Creator of the 10-Day Communication Clean-up

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Create an Online Press Room That the Media Will Love

Posted by on Dec 28, 2013 in Communication, Lisa Elia, Media Relations, Media Training | Comments Off

Press room

Screen shot of my press room.

Most people who are in business or who are experts, authors or entertainers, would love to be featured in, or on, major media outlets, not only so they can spread their messages to millions of people quickly, but because large media outlets have a trusted following. Being seen on Oprah or CNN, or being featured in Inc. or Bloomberg Businessweek, gives you instant credibility amongst their audiences. This “third-party endorsement” from the trusted editors, writers and producers at the media outlets goes a long way in building their audiences’ trust in you!

If you want to see your face on TV, or your products or words of wisdom in magazines, you know how to present your information the way the media wants to see it. The first place most media members go to check you out, is your website. Then, they will immediately look for an “online press room”.

An online press room is, in the eyes of the media, the place on your website where they will find what they need to know to determine whether or not they want to do a story on you or to interview you. It’s also the place they might go back to in order to produce an article or segment on you. They want all the information in one place and, preferably, to see the various components at a glance.

Journalists, bloggers and TV and radio producers are very busy, especially now that many of the media outlets have reduced their staff, so the more you can supply them with the information they need at the click of a mouse, the more they will want to work with you.

Following is a list of elements I recommend putting in your online press room. If you don’t have them all, just begin with the elements you do have and continue to add components as you develop them.

• Post the words “Media contact” followed by the name, email address and phone number of the person who will handle calls and inquiries from the media on your behalf. It’s okay if it’s you.

o Do not skip the phone number or email address here. Members of the media do not like to fill out online forms, and they frequently need to reach potential guests quickly. If they can’t call you, they may move on to someone who is more accessible.

• Include your biography and/or company backgrounder.

o If you are an expert, you might only have a biography. If you have a company that exists beyond yourself, you might also have a company backgrounder.

• Your video reel or videos of you speaking should be near the top of your press room page.

o If you have not yet been interviewed on TV, you can include other video of yourself speaking, to give the media an idea of how you come across. Be sure the quality is at least good and that you are talking about topics that are relevant to the way you are positioning yourself.

o For experts or people who want to do a lot of demonstrations in the media, include video segments of you providing tips or information or doing demonstrations. If you can make these segments downloadable for news producers to capture and include in news segments, you’ll have an even greater advantage over your competition.

o Be sure your video content is viewable on your website: don’t use links that will lead people away from your site and onto YouTube, Vimeo, or elsewhere. If your videos are hosted on YouTube or Vimeo, you can create a playlist and embed it onto your website. This would allow members of the media to watch several videos of you, within one small frame on your page. I use Vimeo Plus, so that I can have my videos on my site, without the Vimeo logo and without other people’s videos being shown following mine, as YouTube videos often do.

• An audio reel or links to audio interviews can also be included in your press room.

o If you have not yet been interviewed on the radio, but decide to include other audio recordings, such as those from teleseminars, only include top-quality content. You may want to edit it to capture only the best parts of each teleseminar.

• Post a list of topics you can discuss, and story or segment ideas.

o Conduct some research to determine what has already been covered extensively in the media, and then think of some topics that are compelling.

To get a sense of how to write your list of topics, look at covers of magazines and other print media, and pay attention to the way guests are announced on the TV and radio shows where you would like to be featured.

o One of the topics or segment ideas on your list may be the very reason a member of the media decides to create a TV segment or article featuring you.

• Include press releases, press clippings and articles you have authored in your online press room.

o Although there’s no rule about any of this, one way to include press clips is to post the covers of the media outlets where you have received coverage with hotlinks that lead to PDFs of each clipping. People generally want to read the articles themselves.

o If you include links to the media outlets’ sites, check them frequently: many media outlets regularly move content on their sites.

• Create interesting fact sheets for your press room.

o To increase your chances of gaining press coverage, include a fact sheet(s) in your press room that includes background information on topics related to your area of expertise, relevant facts and statistics from universities and research institutes, and professional associations. For example, if you are a fitness expert, include fact sheets with statistics on the number of people who are obese, how many pounds the average person gains during the holidays, the efficacy of certain types of exercise, and so on.

o Be sure to use reputable sources, such as top universities or institutions, for the data you include in your fact sheets, and be sure to credit all sources. It is good to include a link to the source of the information, so a member of the press who wants to quickly verify it can do so.

camera lense• Include a small photo gallery in your press room, including a few downloadable photos of yourself, and any products you have created.

o The most preferred photo format by the media is jpeg, generally 300 DPI (dots per inch).

o The types of photos to include are headshots that could run with articles about you or your company, images of each of your products, and images of your staff and facility, if you have a larger company.

o If your work includes creating transformations of any kind, whether you transform environments or people, include before-and-after images in your downloadable photo gallery. Just make sure you have the right to publish all the photos you use.

• If you sell or create products, include product line sheets in your press room, in the form of downloadable PDFs.

• If you offer a variety of services, you may want to include a list of services that you provide, or simply post in your press room a link that opens your “services” page as a new window. You want this to open in a new window so you keep the members of the media in your press room.

• Authors should include a book one-sheet in their press rooms.

o This document usually contains a one- to two-paragraph description of your book with bullet points of main topics covered in the book, top reviews for the book, a photo of the book cover, a photo of yourself and a brief paragraph about you (approximately one or two paragraphs). Include the publishing information, ISBN number, price, publishing date and stores or sites where the book is available.

• Testimonials can be included in your online press room, but be sure to only include those that don’t sound too salesy.

o You can have a separate page containing testimonials from clients/customers or incorporate them into other documents within your press room. Or, you can include a link to the testimonials page, on your press room page.

Once you know exactly which elements you will include in your press room, give some thought and planning to the layout of the page.

Name your press room something obvious, like “Press Room” or “Media”. Include your press room page link in your main navigation bar on your website. Don’t make people search for it under “About Us” or elsewhere.

Put the most important elements above the fold, including your “media contact” information, video of you, a photo of you, and at least a few sentences of your biography. For those who don’t know what “above the fold” means, it’s an expression that refers to a folded newspaper: the most important news was usually placed “above the fold”. On a web page, “above the fold” generally refers to whatever is visible before someone scrolls down.

One way to show many elements on your page, at a glance, is to post the first paragraph of text and then include a “read more” link that opens a page or document with the remainder of the content.

Before you make your press room live, be sure to use SpellCheck and have someone else review your press room to ensure that it doesn’t contain any mistakes. Many members of the media are writers with eagle eyes for errors: sometimes one typo could blow your credibility, in their eyes.

The more you present yourself and your offerings in a professional, organized, accessible manner, the more likely you will be to capture the attention of the media and to keep them coming back to you.

You can see my press room at www.expertmediatraining.com/pressroom

Good luck with your online press room!
If you need more help, scroll down to see the resources available.

Copyright 2013
Lisa Elia
Expert Media Training and Elia Erickson Consulting

 

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Free Publicity Training

Posted by on Dec 1, 2013 in Business Tips, Communication, Lisa Elia, Media Relations, Media Training, Messaging, Teleseminar | Comments Off

Door opening to stardust

Click the player to hear a message from Lisa Elia, your host.

Have you wanted to get more publicity (or start getting publicity) in major media outlets?

Creating a powerful publicity plan now is one of the best ways to position yourself and your company for greater visibility.

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Lisa Elia
PR and Communication Expert

I recently held a special free Publicity Training Class to help people get their publicity programs moving forward quickly.

On the call, I shared exactly what I did to get clients major media placements, like appearances on The Oprah Winfrey Show, CNN, ABC, CBS, NBC, and Entertainment Tonight, and interviews with the Wall Street Journal, Cosmopolitan, Redbook, USA Today and hundreds of other outlets.

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I provided lots of great content that will help you to do the following:

Blue Check Mark. Understand what members of the media really want.

Blue Check Mark. Learn what to say to high-level media members.

Blue Check Mark. Create an organized, powerful publicity plan.

Blue Check Mark. Learn at least 3 tactics to get press coverage right away.

You can have access to the recording of this call at no cost. Just register here.

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Copyright 2013

Lisa Elia

Expert Media Training and Elia Erickson Consulting

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10-Day Communication Clean-up

Posted by on Nov 24, 2013 in Communication, Public Speaking, Teleseminar, Uncategorized | Comments Off

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You are experienced by others solely through your communication.

woman-business-looking at youEvery interaction you have with any other human being involves your communication skills.

The level of success you achieve is, in great part, a result of how you present yourself to clients or in public arenas, and your communication with your higher ups and those who work with you, or for you.

Small adjustments can lead to great changes, both at work and in your personal life.

To help people become the best communicators they can be, with more confidence, less stress and greater achievement of goals, I created…

Communication-Clean-up-banner-square-11-17-13--403 x 403

Learn more about the program by clicking here.

Copyright 2013
Lisa Elia

Expert Media Training and Elia Erickson Consulting

About Lisa Elia:

Lisa Elia is the founder and CEO of Expert Media Training and Elia Erickson Consulting. She provides free tips on communication, publicity, business and working with the media. She provides business strategy services, media training and presentation skills development, as well as PR coaching. She has trained entrepreneurs and experts, C-level executives, athletes, actors and other public figures for media interviews with outlets that include CNN, Access Hollywood, Entertainment Tonight, Wall Street Journal and hundreds of other outlets. Learn more at www.expertmediatraining.com/services.

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The Language of Your Brand

Posted by on Oct 24, 2013 in Business Tips, Lisa Elia, Media Relations, Media Training, Messaging | Comments Off

Branding is a hot topic in business. The brand has grown to extend far beyond its origins, when a brand was the insignia used primarily to mark cattle and products that craftsmen made.

True branding extends far beyond logos and the colors and fonts and design elements you use on your website, social media pages and products, although these are very important. People respond to a good brand in a visceral, emotional way.

the language of your brand

Because evolved people don’t live by pictures alone, the “language of your brand” is just as important as the visual elements, and sometimes even more so. Yet, most people don’t give nearly as much thought to the language of their brand as they do the visual elements.

Most of the time, people will experience your brand solely through words. When people talk about you, your company, or your services or products, they will use words. (Although, I would love to see someone whip out a pen and draw a picture or perform an interpretive dance to describe a person or company.)

The words people choose to describe you will come partly from the experience they have had with you and partly from the very words you have said or written.

Any time you speak about yourself or your company, even in something as seemingly mundane as a quick phone call or a one-on-one meeting, you’re conveying your brand. Of course, when you speak from a stage or through social media or traditional media (e.g., TV, radio or print interviews), you’re transmitting your brand to masses of people simultaneously, but you can still do it in a way that feels personal.

The language of your brand goes far beyond having a good elevator pitch or introductory phrase that you and your team use when you meet people. It’s also much more than a list of descriptions that you or your staff read off of a page when explaining what you do.

the language of your brand

What are the words, phrases and explanations that and your entire team use to convey your brand in every interaction, from the way your phone is answered and problems are handled, to the way you interact with people at functions when you think no one is watching, to the way you interact with your staff or your team members?

What are the words or phrases you will use that will stick in people’s heads and reach their hearts?

What is the language of your brand?

 

Copyright 2013
Lisa Elia
Expert Media Training and Elia Erickson Consulting

About Lisa Elia:

Lisa Elia is the founder and CEO of Expert Media Training and Elia Erickson Consulting. She provides free tips on communication, publicity, business and working with the media. She provides business strategy services, media training and presentation skills development, as well as PR coaching. She has trained entrepreneurs and experts, C-level executives, athletes, actors and other public figures for media interviews with outlets that include CNN, Access Hollywood, Entertainment Tonight, Wall Street Journal and hundreds of other outlets. Learn more at www.expertmediatraining.com/services.

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