Authenticity and Your Message

When I see women posting videos and announcing that they’re not wearing any make-up because they want to be authentic, I feel that is inauthentic. The presence or absence of cosmetics is not what determines the authenticity of one’s message; the truthfulness and honesty of the message is what makes it authentic. Pretending you are…

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Body Language in Interviews and Meetings – Nonverbal Communication

How closely do you pay attention to body language when you’re in meetings? Whether you’re meeting with a potential new client or a big decision maker who could change your life with a major deal, like an endorsement deal, a TV deal, or a book deal, paying attention to nonverbal communication (body language) can make…

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Committing to Your Word and Yourself

Much is said about committing to your word in business. It’s always been important and has become increasingly so in today’s transparent world, where people have been fired for calling in sick while simultaneously being seen partying in photos on Facebook. While most of want to keep our word every day, we sometimes set ourselves…

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Communicating with Maturity

Communicating with Maturity We hear so much about authenticity and transparency and accountability. All of these are felt by others through our communication. What it really comes down to is maturity. Communicating with maturity is very simple. It includes taking responsibility for one’s actions and for the promises one makes, and communicating clearly when you…

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Create an Online Press Room That the Media Will Love

Most people who are in business or who are experts, authors or entertainers, would love to be featured in, or on, major media outlets, not only so they can spread their messages to millions of people quickly, but because large media outlets have a trusted following. Being seen on Oprah or CNN, or being featured…

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Free Publicity Training

Click the player to hear a message from Lisa Elia, your host. Have you wanted to get more publicity (or start getting publicity) in major media outlets? Creating a powerful publicity plan now is one of the best ways to position yourself and your company for greater visibility. I recently held a special free Publicity…

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The Language of Your Brand

Branding is a hot topic in business. The brand has grown to extend far beyond its origins, when a brand was the insignia used primarily to mark cattle and products that craftsmen made. True branding extends far beyond logos and the colors and fonts and design elements you use on your website, social media pages…

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Acronyms and Abbreviations in Interviews and Speeches

The use of acronyms and abbreviations seems to have increased significantly over the past decade, primarily due to the growth of texting and the shrinking of sentences to fit within Twitter’s character limits. The use of acronyms and abbreviations in media interviews or speeches can often create confusion, turn people off and, possibly, position you…

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Social Media Tips to Create Relationships with the Press

If there are certain bloggers or media personalities who you think would be interested in you, your company, products or services, search for them and follow them on social networking sites, such as LinkedIn, Twitter and Facebook. Members of the media sometimes post queries on social media sites, or they may see what you are…

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Watch this video from a member of media: learn what the media wants.

One of the most interesting things I’ve had the pleasure of doing is to interview members of the media about what they seek in guests to interview. This video is from an interview I had conducted at one of my events, with Nicole Dorsey Straff, who had been on the launch team as managing editor…

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