“Committing to the moment” is something almost any acting student hears over and over again. However, anyone who speaks publicly or who is interviewed by the media can also benefit from creating a practice to help them commit to the moment. Ideally, in any interview or presentation situation, you want to be completely engaged. The…
If your company has been affected by Hurricane Sandy, create a communications plan to address the concerns of each target audience–employees, clients and customers, investors, shareholders. Address how the company is taking measures to restore strength and make up for lost income and productivity or property damage. People want to experience a company’s awareness and…
Media training is about much more than your delivery on camera. Good media trainers educate you on how to work well with all types of people who work in the media — TV producers, radio producers, print editors and writers. They each have specific needs, but there are some things that many members of the…
Authenticity and honesty are integral to creating a strong business and brand. However, this does not mean you must divulge everything about your business, nor should you. During economic downturns, I’ve heard business owners and entrepreneurs complain about how hard it is and how tough business had become. While people need to vent and express…