Our word choices in interviews, speeches, presentations, and even casual conversations, say more about us than most people may realize. Many people undermine themselves without even knowing it. Have you ever heard the owner of a small business say, “We’re just a small…” or an entrepreneur say, “I’m just a…”? The words “just a” immediately…
The best media interview guests are those that have deep knowledge of their subject matter and understand how to talk about their topic in the context of current events, in an engaging manner. This may sound like a tall order, but if you break it down, you can create a system to keep yourself media…
Media training is meant to help anyone who is going to be interviewed by the media to feel as prepared as possible. Understanding the lingo that you may encounter before or during interviews will help you to feel more at ease. This glossary of media interview terms will get you started. a-roll – This is…
When members of the media book an interview with an entertainer, they expect someone to walk in the door prepared and ready to be entertaining. Many interviewers will assume that all actors and music artists love to be on camera or in the limelight, but what some do not realize is that many performers simply…
Why I Became a Media Trainer after Years as a Publicist One of the reasons I began media training my clients when I was a publicist is that after sending clients through media training with other trainers, there were some things missing: Most of the trainers I encountered were former journalists who were good at…
When preparing for an interview, make sure you have all the items on your media interview checklist ready to go. Many media interviews take place with very little notice. It’s not unusual to receive an interview request within hours (or minutes) of when it’s to take place. You want to be prepared so that, even on…
The immediate feedback that you can receive with live media training is the best way to gain awareness of your body language, but the following tips will get you started. Whether you’re meeting with a potential new client or a big decision maker who could change your life with a major deal, like an endorsement…
The use of acronyms and abbreviations seems to have increased significantly over the past decade, primarily due to the growth of texting and the shrinking of sentences to fit within Twitter’s character limits. The use of acronyms and abbreviations in media interviews or speeches can often create confusion, turn people off and, possibly, make you…
I was on Entertainment Tonight recently, sharing my PR and media training expertise. This was my fourth segment with ET, and the show producers had called me two other times when I wasn’t able to tape the segments due to scheduling conflicts. However, I believe that one of the reasons the producers have called me…
Have you put off seeking press coverage because you don’t feel ready or you don’t know how to present yourself to the media? This is a valid concern, and the following information will help you to prepare yourself. Here are three things you need to “be” before you begin, which will help you learn how…