How to Present Yourself to the Media

Have you put off seeking press coverage because you don’t feel ready or you don’t know how to present yourself to the media?

This is a valid concern, and the following information will help you to prepare yourself.

Here are three things you need to “be” before you begin, which will help you learn how to present yourself to the media:

1. Be willing to shape your messaging to suit the needs of the media. There is a manner in which media outlets capture their audience’s attention. You must speak their language.

2. Be open to setting up a simple system that will make it easier to receive an abundance of new business inquiries and product orders.

3. Be responsive. You must respond to feedback and requests from the media promptly.

Now that you have tips on how to present yourself to the media, go deeper.

Here are some helpful links:

Media Training and Presentation Training Videos — They’re filled with tips.

Top Media Interview and Communication Tips

Glossary of Media Interview Terms

Prepare for TV Interviews Before You Book One 

About the Author

Lisa Elia

Lisa Elia is a leadership communication strategist who works with executives, founders, and expert teams to strengthen how ideas are communicated, understood, and acted upon inside organizations. Through her SpeakerShift Leadership Communication Accelerator and private advisory work, she helps leaders develop greater clarity, executive presence, and influence in high-stakes conversations—from leadership meetings and major presentations to investor discussions and critical organizational moments.

Organizations also license her leadership communication programs to strengthen communication capabilities across their teams. Learn more about the SpeakerShift Leadership Communication Accelerator.

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