Media Trainer Shares about Preparing for Presentations: Questions and Answers from Shark Tank Teleseminar

Media Trainer Shares about Preparing for Presentations: Questions and Answers from Shark Tank Teleseminar

Inspired by ABC TV’s Shark Tank, I recently hosted a complimentary teleseminar, with Financial Expert Dean Erickson, to share tools, advice and strategies on helping entrepreneurs calm their nerves, on preparing for presentations and on landing great sponsors and lucrative business deals.

During the Get Ready for Shark Tank Teleseminar, I received many great questions from attendees. In case you’ve missed this on my Facebook page, here are the questions, along with my answers.

If you have any additional questions, feel free to post them on my Facebook page: http://www.facebook.com/ExpertMediaTraining

Q: What if you are presenting something that is completely new: nobody else is doing or has done it in the past? How do you run projection numbers? Service business.

A: If your concept is brand new, most investors would want to see proof of concept, so you should provide the service and create a track record of measurable results. Projections will be challenging, but if you can show that there is a viable market and that you can make money, and that you can expand the service offering beyond what you can provide as an individual, investors could be interested.

Q: How do you protect your idea during the Shark Tank/pitching process?

A: Consider working with an intellectual property (IP) attorney, who can help you with copyrights, trademarks and patents. Beyond that, if you’re approaching investors (not the Sharks on Shark Tank), you can ask them to sign an NDA (non-disclosure agreement) before you share the details of your idea. If you’re going on Shark Tank, remember that it’s televised, so don’t share anything you wouldn’t want to broadcast to the world.

Q: How much of the development process will they assist you with if the idea is complex?

A: Each Shark (and each investor) is different. The Sharks generally want you to have developed the product beyond the prototype phase so that you can present them with an idea of manufacturing costs, and so you can have had time to sell the product and test the market. There are some investors and venture capital firms and business incubators that help more with product development than others. This is where research comes in.

Q: Will the Sharks consider working with me if the concept of my idea is simple, but the construction is a bit more complicated than my level of expertise?

A: It’s possible. However, the Sharks more often invest in a business that’s going than they do in an idea that needs development from the beginning. Most investors would expect you to do the legwork of finding a designer or engineer to help you develop your idea further, before you approach them.

Q: Which Shark in your opinion would you recommend?

A: Each Shark has his or her specific abilities, personality traits, interests and industry connections. It’s good to think through what you need and how you work best, and then consider which Shark would be the best fit for you. However, as you can see by watching the show, sometimes the Sharks surprise you, and the Shark you’d never imagine would step up and say yes to a deal does, and the Shark who seemed like the obvious fit for the project declines.

Q: I noticed how the contestant will tell the Sharks that they do their own social media and SEO. Is that necessary to do your own labor or delegate it?

A: You don’t have to handle your own social media or SEO. However, as the head of your company, you should be very involved and know your numbers. Social media is used by most companies for marketing and PR purposes, so the management of social media should be taken seriously as a marketing/PR function. SEO is also an aspect of marketing, so you should know your numbers, such as numbers of unique visitors to your site, and, possibly, demographics of your site visitors.

Here are more links you might find useful:

About our Pitch Coaching

How To Prepare for Presentations – 6 Tips to Make Effective Presentations – from a Presentation Trainer

Acronyms and Abbreviations in Media Interviews and Speeches

Body Language in Interviews and Meetings – Nonverbal Communication

 

Lisa Elia, Founder & Lead Media Trainer & Presentation Trainer at Expert Media Training®This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, pitch coach, communication expert and speaker. She trains clients for media interviews, speeches, internal and external presentations, investor presentations and promotional videos. With more than 20 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E! and many others.

To discuss your training needs, contact the Expert Media Training office at 310-479-0217.

Ace Every Presentation or Press Conference – Tips from a Media Trainer and Speaker

Before you make any presentation—whether it’s on the phone, in person or via Skype—or deliver your message at a press conference, the best thing you can do is to prepare yourself.

Once you’ve prepared your presentation, polish it, refine it and rehearse it again. Great presentations lead to sales, joint partnerships and prosperity!

Ace Every Presentation or Press Conference - Presentation Delivery Tips from a Media Trainer and Speaker Presentation delivery tip #1:  Establish your goal.

Think about your reason for making this presentation. For example: Are you trying to establish a connection with a new person or group of people who could become clients, referral sources or associates? Or, are you trying to sell them something?

Presentation delivery tip #2:  Write an outline.

Write out what you want to cover in the presentation. (It’s generally not a good idea to read something word-for-word, unless you’ve trained at sounding natural reading from a teleprompter or script.)

Presentation delivery tip #3:  Follow this format.

If you’re making a presentation where you’d like to attract new clients or associates, here is a simple format to follow:

  • Introduce yourself.
  • Establish rapport. (You can spend around 5-6 minutes doing this in a long, in-person meeting. In a phone call to someone who’s busy, you may have only 30 seconds to do this.) Allow your natural humor to come through, but avoid cliches and bad jokes.
  • Identify your audience’s need or problem.
  • Present your solution to their need or problem in a broad sense.
  • Explain the details of your solution (your product/service).
  • Tell your audience how they can work with you or access your product or services to solve their problem.

Presentation delivery tip #4:  Be friendly and accessible. But don’t be overly familiar, which can ring false if you don’t really know the person/people to whom you are speaking.

Presentation delivery tip #5:  Use the appropriate tone to suit your audience. If it’s a more formal business situation, speak in a more professional manner. If you’re speaking with people who like the “warm fuzzies,” you can be more warm and fuzzy.

Presentation delivery tip #6:  Rehearse your entire presentation at least a couple of times. You’ll notice that it will get smoother and your confidence will increase each time you do it. If you can record it on an audio or video recorder, you can review it.

Presentation delivery tip #7:  Refine your presentation. After you’ve rehearsed and reviewed your presentation, identify sections you can smooth out and determine whether or not you should change the order of your presentation points.

People feel more comfortable working with people who come across as knowledgeable and confident. If you prepare and polish your presentations, you will prosper!

Do you want additional media training tips and advice? Use these links:

Click here to request our free Media Interview and Presentation Tips booklet.

How To Prepare for Presentations – 6 Tips to Make Effective Presentations – from a Presentation Trainer

Acronyms and Abbreviations in Media Interviews and Speeches

Body Language in Interviews and Meetings – Nonverbal Communication

 

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