1. Above all else, get your employees/contractors trained to reflect and embody your company’s brand and work ethic, or nothing will be done to your standards.
2. Every promotional piece of content you put out into the world should have a strategy behind it.
3. Who you know right now is not as important as knowing how to present yourself and your work so the right people want to know you.
4. When shaping your communication, always think about what’s in it for them (whichever audience you are addressing — investors, employees, clients, press, etc.). If you are addressing team members, you might also need to consider that they believe they contribute and deserve.
5. Remember that wherever you are, and in whatever situation you find yourself, you are representing your brand and possibly attracting opportunities. Present yourself accordingly.
This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.
Here are links to a few other articles you might enjoy:
Body Language in Interviews and Meetings – Nonverbal Communication
How To Prepare for Presentations – 6 Tips for Effective Presentations
Prepare for Media Interviews BEFORE You Book One
Frequently Asked Questions about Media Training