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    How to Increase Influence

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    What does it mean to have influence? Influence is not controlling, nor is it pushy. To have influence with others, you have usually earned it through your experience, integrity, knowledge and willingness to share your wisdom. When you are influential, you communicate in a way that makes people want to listen to you. This comes…

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    Message Delivery Lessons Inspired by Martin Luther King, Jr.

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    Tips on How to Deliver a Powerful Message from a Media Trainer Martin Luther King, Jr. changed the course of history, not only in the U.S., but around the world. His words of inspiration and powerful speeches are still shared on a daily basis, quite often by people who were not even around when he…

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  • How to Present Yourself to the Media

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    Have you put off seeking press coverage because you don’t feel ready or you don’t know how to present yourself to the media? This is a valid concern, and the following information will help you to prepare yourself. Here are three things you need to “be” before you begin, which will help you learn how…

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    How to Commit to the Moment

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    “Committing to the moment” is something almost any acting student hears over and over again. However, anyone who speaks publicly or who is interviewed by the media can also benefit from creating a practice to help them commit to the moment. Ideally, in any interview or presentation situation, you want to be completely engaged. The…

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    Crisis Communications Following Natural Disasters

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    If your company has been affected by Hurricane Sandy, create a communications plan to address the concerns of each target audience–employees, clients and customers, investors, shareholders. Address how the company is taking measures to restore strength and make up for lost income and productivity or property damage. People want to experience a company’s awareness and…

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    Media Interview Video Tips

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    With the increase in opportunities for people to be interviewed by a variety of outlets, more people are becoming aware of the need for media training. As more people begin to make their own videos they may also see that it’s not always as easy as it looks to deliver content in a smooth, engaging…

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    10 Things to Do to Become a Trusted Expert and Thought Leader, Tips from a Media Trainer and PR Expert

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    Use these tips to learn how to become an expert people trust.   1. Educate yourself. Even if you hold an advanced degree in your field, there is always more to learn in your own field and in other arenas that will help you become more creative and resourceful. This will automatically spill into your…

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    Mistakes to Avoid in TV, Radio or Print Interviews

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    Many years ago, when I was working as a publicist, I had a client who INSISTED that she didn’t need media training because she had been interviewed by the press and had created some of her own promotional videos. When I booked her on an NBC segment, she was unaware that a second camera was…

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  • What You Say about Others Speaks Volumes about You
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    What You Say about Others Speaks Volumes about You

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    Advice on Positioning Yourself as Someone with Influence, from a Media Trainer Gossiping about others can actually be good for you and can help you feel more supported and raise your self-esteem, but only if it’s positive gossip, such as praising another person, according to research conducted at Staffordshire University in the United Kingdom. The…

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    Ten Great Things You Can Do with Press Placements

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    Eric Clapton sang, “It’s in the way that you use it.” While this applies to many things, it certainly applies to what you do with press placements. One of the best things about getting press coverage is that you can use it to help your business in a multitude of ways. Certainly, good press placements…

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    Top 10 Media Relations Tips

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    Media training is about much more than your delivery on camera. Good media trainers educate you on how to work well with all types of people who work in the media — TV producers, radio producers, print editors and writers. They each have specific needs, but there are some things that many members of the…

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  • Does the Way You Talk About Yourself Help or Hinder You?
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    Does the Way You Talk About Yourself Help or Hinder You?

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    Quite often we’re unaware of the little ways in which we tell people exactly what we think of ourselves. I’ve heard people say things like, “It’s been such a tough year; we’re really struggling,” or “Well, I have a little business I run out of my living room,” or “I’m just getting started so my…

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