Continue Building Your Communication Skills

Explore Communication Tools HQ, a growing library of practical communication guides, checklists, and other resources. You’ll also receive Lisa Elia’s Communication Matters newsletter with new insights and updates.

  • How to Avoid Using Jargon in Media Interviews and Communications
    , , , , , , ,

    How to Avoid Using Jargon in Media Interviews and Communications

    By

    There is a reason you may be seeing lots of articles about the overuse of jargon. It’s especially important to avoid using jargon in media interviews. What would you think or feel if you heard this statement from a company spokesperson? “We’re incentivizing our brand evangelists to virally spread our high-level content by gifting them…

    READ MORE

  • I'm Just a… And Other Undermining Language to Avoid
    , ,

    I'm Just a… And Other Undermining Language to Avoid

    By

    Our word choices in interviews, speeches, presentations, and even casual conversations, say more about us than most people may realize. Many people undermine themselves without even knowing it. Have you ever heard the owner of a small business say, “We’re just a small…” or an entrepreneur say, “I’m just a…”? The words “just a” immediately…

    READ MORE

  • Know Your Facts to Book More Interviews

    Know Your Facts to Book More Interviews

    By

    The best media interview guests are those that have deep knowledge of their subject matter and understand how to talk about their topic in the context of current events, in an engaging manner. This may sound like a tall order, but if you break it down, you can create a system to keep yourself media…

    READ MORE

  • Glossary of Media Interview Terms
    , , , ,

    Glossary of Media Interview Terms

    By

    Media training is meant to help anyone who is going to be interviewed by the media to feel as prepared as possible. Understanding the lingo that you may encounter before or during interviews will help you to feel more at ease. This glossary of media interview terms will get you started. a-roll – This is…

    READ MORE

  • Media Interview Tips for Entertainers

    By

    When members of the media book an interview with an entertainer, they expect someone to walk in the door prepared and ready to be entertaining. Many interviewers will assume that all actors and music artists love to be on camera or in the limelight, but what some do not realize is that many performers simply…

    READ MORE

  • Why I Became a Media Trainer after Years as a Publicist

    By

    Why I Became a Media Trainer after Years as a Publicist One of the reasons I began media training my clients when I was a publicist is that after sending clients through media training with other trainers, there were some things missing: Most of the trainers I encountered were former journalists who were good at…

    READ MORE

  • Media Interview Checklist from a Media Trainer

    By

    When preparing for an interview, make sure you have all the items on your media interview checklist ready to go. Many media interviews take place with very little notice. It’s not unusual to receive an interview request within hours (or minutes) of when it’s to take place. You want to be prepared so that, even on…

    READ MORE

  • How to Be a Great Interviewer or Moderator
    , , ,

    How to Be a Great Interviewer or Moderator

    By

    At some point, you may find yourself in the position of interviewing people or moderating panels. If you’re not prepared for this, you can feel out of your depths. Recently, when I moderated a panel at “Expressions of Peace,” a wonderful event that our client PeaceNow held, several people asked me how I prepared. Admittedly,…

    READ MORE

  • What Are We Saving It For? Committing to the Moment

    What Are We Saving It For? Committing to the Moment

    By

    Sometimes we “save it.” I’m not talking about money. I’m talking about the way we sometimes hold back on giving our all or going all out, in our day-to-day interactions, rather than committing to the moment. But, what if this is it? Every moment could be our last. Not to be a downer, but that’s…

    READ MORE

  • Authenticity and Your Message
    , , ,

    Authenticity and Your Message

    By

    When I see women posting videos and announcing that they’re not wearing any make-up because they want to be authentic, I feel that is inauthentic. The presence or absence of cosmetics is not what determines the authenticity of one’s message; the truthfulness and honesty of the message is what makes it authentic. Pretending you are…

    READ MORE

  • , ,

    Body Language Do’s and Don’ts for Interviews and Meetings

    By

    The immediate feedback that you can receive with live media training is the best way to gain awareness of your body language, but the following tips will get you started. Whether you’re meeting with a potential new client or a big decision maker who could change your life with a major deal, like an endorsement…

    READ MORE

  • How to Commit to Your Word and Yourself
    , ,

    How to Commit to Your Word and Yourself

    By

    Much is said about committing to your word in business. It’s always been important and has become increasingly so in today’s transparent world. While most of us want to keep our word every day, we sometimes set ourselves up for failure by promising too much, too soon. When working with the media, your team, or…

    READ MORE