Most people who are in business or who are experts, authors, or entertainers, would love to be featured in, or on, major media outlets, not only so they can spread their messages to millions of people quickly, but because large media outlets have a trusted following. This “third-party endorsement” from the trusted editors, writers, and…
Branding is a hot topic in business and in media training and presentation training. The brand has grown to extend far beyond its origins, when a brand was the insignia used primarily to mark cattle and products that craftspeople made. True branding extends far beyond logos and the colors and fonts and design elements you…
The use of acronyms and abbreviations seems to have increased significantly over the past decade, primarily due to the growth of texting and the shrinking of sentences to fit within Twitter’s character limits. The use of acronyms and abbreviations in media interviews or speeches can often create confusion, turn people off and, possibly, make you…
“Present yourself as vital and ever evolving, and people will be magnetized to you.” When I wrote these words, I was in deep thought about the qualities and actions that attract people, in preparation for the free teleseminar that I held last year. When people show that they are continuously evolving, they capture the attention…
We hear so much about authenticity and transparency and accountability. All of these are felt by others through our communication. What it really comes down to is maturity. Communicating with maturity is very simple. Here are some tips on how to communicate with maturity: It includes taking responsibility for one’s actions and for the promises…
Use these video engagement tips to capture the attention of the media. Videos are extremely important because members of the media (especially TV producers) need to see how you will come across on camera before they will book you for an interview. Increasingly, print media outlets are now including videos on their websites, to correlate…
I was on Entertainment Tonight recently, sharing my PR and media training expertise. This was my fourth segment with ET, and the show producers had called me two other times when I wasn’t able to tape the segments due to scheduling conflicts. However, I believe that one of the reasons the producers have called me…
If you want to change your business quickly, quickly change some of the things you’re doing. Business growth tip # 1: Look for the hidden gems — products or services you can create easily or re-purpose. Business growth tip # 2: Conduct a monthly “awareness audit,” and amplify your presence. Look at all of the…
Inspired by ABC TV’s Shark Tank and the clients I have prepared to be on the show, I hosted a complimentary teleseminar, with my husband, Financial Expert Dean Erickson, to share tools, advice and strategies on helping entrepreneurs calm their nerves, on preparing for presentations and on landing great sponsors and lucrative business deals. During…
Being a contributing writer or editor for a major media outlet can do a lot to increase your visibility and to establish you as a thought leader. While thousands of people submit themselves for these positions, there are some things you can do to stack the odds of being accepted in your favor. How to…