The best media interview guests are those that have deep knowledge of their subject matter and understand how to talk about their topic in the context of current events, in an engaging manner. This may sound like a tall order, but if you break it down, you can create a system to keep yourself media…
Media training is meant to help anyone who is going to be interviewed by the media to feel as prepared as possible. Understanding the lingo that you may encounter before or during interviews will help you to feel more at ease. This glossary of media interview terms will get you started. a-roll – This is…
When members of the media book an interview with an entertainer, they expect someone to walk in the door prepared and ready to be entertaining. Many interviewers will assume that all actors and music artists love to be on camera or in the limelight, but what some do not realize is that many performers simply…
Why I Became a Media Trainer after Years as a Publicist One of the reasons I began media training my clients when I was a publicist is that after sending clients through media training with other trainers, there were some things missing: Most of the trainers I encountered were former journalists who were good at…
When preparing for an interview, make sure you have all the items on your media interview checklist ready to go. Many media interviews take place with very little notice. It’s not unusual to receive an interview request within hours (or minutes) of when it’s to take place. You want to be prepared so that, even on…
At some point, you may find yourself in the position of interviewing people or moderating panels. If you’re not prepared for this, you can feel out of your depths. Recently, when I moderated a panel at “Expressions of Peace,” a wonderful event that our client PeaceNow held, several people asked me how I prepared. Admittedly,…
When I see women posting videos and announcing that they’re not wearing any make-up because they want to be authentic, I feel that is inauthentic. The presence or absence of cosmetics is not what determines the authenticity of one’s message; the truthfulness and honesty of the message is what makes it authentic. Pretending you are…
The immediate feedback that you can receive with live media training is the best way to gain awareness of your body language, but the following tips will get you started. Whether you’re meeting with a potential new client or a big decision maker who could change your life with a major deal, like an endorsement…
Much is said about committing to your word in business. It’s always been important and has become increasingly so in today’s transparent world. While most of us want to keep our word every day, we sometimes set ourselves up for failure by promising too much, too soon. When working with the media, your team, or…