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EXPERT MEDIA TRAINING®
  • Media Relations | Messaging

    Should You Write a Letter to the Editor?

    ByLisa Elia March 2, 2013August 19, 2026

    Are you asking yourself, “should I write a letter to the editor?” If you want to be seen as a thought leader, one good way to gain visibility is to write a letter to the editor of a newspaper or other print media outlets, in the hopes of it being published, of course. Letters to…

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  • Communication | Crisis Communication | Media Relations | Messaging

    Humor, Hubris, and Hiccups – Thoughts on Wording

    ByLisa Elia February 15, 2013August 19, 2026

    In an age where photos and graphics are used to tell stories, it’s interesting how words, and wording, are no less important than they were in the past. Consider how a quote can make its way around the Internet, crossing time zones and continents. Make it funny and people can’t wait to share it. Your…

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  • Messaging | Public Speaking | Social Media

    How to Increase Influence

    ByLisa Elia February 14, 2013August 19, 2026

    What does it mean to have influence? Influence is not controlling, nor is it pushy. To have influence with others, you have usually earned it through your experience, integrity, knowledge and willingness to share your wisdom. When you are influential, you communicate in a way that makes people want to listen to you. This comes…

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  • Communication | Messaging | Public Speaking

    Message Delivery Lessons Inspired by Martin Luther King, Jr.

    ByLisa Elia January 21, 2013August 19, 2026

    Tips on How to Deliver a Powerful Message from a Media Trainer Martin Luther King, Jr. changed the course of history, not only in the U.S., but around the world. His words of inspiration and powerful speeches are still shared on a daily basis, quite often by people who were not even around when he…

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  • Media Training

    How to Present Yourself to the Media

    ByLisa Elia January 14, 2013August 19, 2026

    Have you put off seeking press coverage because you don’t feel ready or you don’t know how to present yourself to the media? This is a valid concern, and the following information will help you to prepare yourself. Here are three things you need to “be” before you begin, which will help you learn how…

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  • Interview Skills | Media Training | Public Speaking

    How to Commit to the Moment

    ByLisa Elia November 2, 2012August 19, 2026

    “Committing to the moment” is something almost any acting student hears over and over again. However, anyone who speaks publicly or who is interviewed by the media can also benefit from creating a practice to help them commit to the moment. Ideally, in any interview or presentation situation, you want to be completely engaged. The…

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  • Crisis Communication | Media Relations | Media Training

    Crisis Communications Following Natural Disasters

    ByLisa Elia November 1, 2012October 14, 2023

    If your company has been affected by Hurricane Sandy, create a communications plan to address the concerns of each target audience–employees, clients and customers, investors, shareholders. Address how the company is taking measures to restore strength and make up for lost income and productivity or property damage. People want to experience a company’s awareness and…

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  • Media Relations | Media Training | Messaging | On-camera

    Media Interview Video Tips

    ByLisa Elia October 2, 2012August 19, 2026

    With the increase in opportunities for people to be interviewed by a variety of outlets, more people are becoming aware of the need for media training. As more people begin to make their own videos they may also see that it’s not always as easy as it looks to deliver content in a smooth, engaging…

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  • Media Relations | Messaging

    10 Things to Do to Become a Trusted Expert and Thought Leader, Tips from a Media Trainer and PR Expert

    ByLisa Elia September 17, 2012August 19, 2026

    Use these tips to learn how to become an expert people trust.   1. Educate yourself. Even if you hold an advanced degree in your field, there is always more to learn in your own field and in other arenas that will help you become more creative and resourceful. This will automatically spill into your…

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  • Media Relations | Media Training | Messaging | On-camera

    Mistakes to Avoid in TV, Radio or Print Interviews

    ByLisa Elia September 12, 2012August 19, 2026

    Many years ago, when I was working as a publicist, I had a client who INSISTED that she didn’t need media training because she had been interviewed by the press and had created some of her own promotional videos. When I booked her on an NBC segment, she was unaware that a second camera was…

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