Reputation Management and The PPP Loan Disaster: How Some Large Companies and Banks Alienated Small Businesses — An Opportunity to Make Amends Update 4/23/20 — Since yesterday, more of the large companies that received PPP loans have vowed to return them, including Kura Sushi, Sweetgreen, Ruth’s Chris Steakhouse, and DMC Global. Update: 4/21/20, 3:00 PM…
Four Steps to Prepare for Business Reopening During COVID-19 Now Is the Time to Plan for Changes in Procedures and Communications With all of the adjustments that most companies have made to respond to the COVID-19 pandemic, it’s easy to focus primarily on the challenges in front of you. However, for business leaders, this is…
How to Be Effective in Virtual Meetings and Presentations: Adjusting Your Communication Style Video conferencing can be an extremely effective way to hold meetings and deliver presentations. People tend to try to focus solely on the meeting and ignore distractions because their face is zoomed in on, they are probably less likely to be looking…
With more people than ever conducting business from home, the use of video to hold meetings, media interviews, sales presentations, and investor pitches is becoming the norm. Even after social distancing measures are lifted, many business leaders are predicting that the use of video conferencing will replace many in-person meetings going forward for reasons of…
You may have read about a Harvard University study that was published a year or so ago, which stated that sarcasm can increase your creativity. As references to this article continue to be passed around by bloggers and others, people are often forgetting to include the caveats about trust in the relationship and understanding when…
The following crisis communication tips are meant to provide you with your initial steps. If you need help managing a crisis, call us at 310-479-0217. Or, email us at team@expertmediatraining.com. Crisis Communication Tips to Get You Started Crisis communication tip #1: Don’t hide. If a situation that reflects negatively on you, your client or your…
Sometimes a TV producer or editor from a media outlet contact experts in the hopes that the experts will share exactly the opinion they want in order to shape their story. If you’re an expert, it’s important that you maintain your integrity and only say what you truly believe. Otherwise, you simply become a mouthpiece…
On a recent trip to Denver, my husband and I flew Spirit Airlines. If you’re not familiar with Spirit Airlines, imagine the most basic, no-frills, charge-you-for-everything airline you can fathom. That’s Spirit. Apparently, even a seat-back pocket to stow your goods while you fly is too much to ask, so there are a few bungee…
Investor pitch competitions can be a great way to be seen by potential investors, build your network and, if everything aligns well, win some prize money for your startup. Last night the winner of the Women Founders Network 2017 Fast Pitch competition was Sashee Chandran, the founder of Tea Drops. I was ecstatic because I…