Verbatim memorization of a speech or responses to interview questions can detach you from your content and from the very people you’re trying to reach; the audience, the interviewer, investors. Memorization places your focus on remembering exact words and phrases, instead of where it should be, which is on communicating your ideas or information with…
There are many old adages about the topics to avoid in polite company – politics, religion and race being among them. These rules of etiquette have slipped away in most of society and they don’t necessarily apply to media interviews, especially when it comes to public figures. Once people achieve celebrity status, it is not…
When you are busy running your business, it can be challenging to take a step back and assess it as a total stranger would do. People often develop their marketing and publicity initiatives from the position of what they want to communicate or accomplish. This is only half of the equation if you want to…
People sometimes become so fixated on what their competitors are doing that they get desperate and resort to unethical, and even fraudulent, practices to get the inside scoop on them. While it’s good to know who your competitors are and what they offer so you can differentiate yourself, it’s not a great idea to copy…
Here are links to a few other articles you might enjoy: Body Language in Interviews and Meetings – Nonverbal Communication https://expertmediatraining.com/body-language-in-interviews-and-meetings/ How To Prepare for Presentations – 6 Tips for Effective Presentations https://expertmediatraining.com/how-to-prepare-for-presentations/ Prepare for Media Interviews BEFORE You Book One https://expertmediatraining.com/prepare-for-tv-interviews-media-trainer-tips/ Frequently Asked Questions about Media Training https://expertmediatraining.com/faqs-about-media-training/
With all the options we have for communicating today, choosing the right method is more important than ever. It’s easy to become overly reliant on one form of communication, but as Marshall McLuhan wrote, “The medium is the message.” People sometimes assume that the communication method you choose in any given situation is a reflection…
Here are some links to other articles on this media training and presentation training blog that you might find interesting: Body Language in Interviews and Meetings – Nonverbal Communication Prepare for Media Interviews BEFORE You Book One Video Engagement Tips from a Media Trainer and PR Expert How To Prepare for Presentations – 6 Tips…
For most people, becoming a great communicator is a lifelong endeavor. One of the best ways to become a better communicator is to become a better listener. To be a good listener, you must improve your ability to concentrate and refrain from hastily jumping to conclusions about what others are saying or asking of you….
There is a reason you may be seeing lots of articles about the overuse of jargon. It’s especially important to avoid using jargon in media interviews. What would you think or feel if you heard this statement from a company spokesperson? “We’re incentivizing our brand evangelists to virally spread our high-level content by gifting them…
Our word choices in interviews, speeches, presentations, and even casual conversations, say more about us than most people may realize. Many people undermine themselves without even knowing it. Have you ever heard the owner of a small business say, “We’re just a small…” or an entrepreneur say, “I’m just a…”? The words “just a” immediately…