1. If you are hosting an interactive broadcast, have someone online with you to quickly handle negative comments from trolls, so you can focus on communicating your message. Ideally this person should log on from a separate device and let you know you’re broadcast is working effectively.
2. Test your technology, camera set-up, and lighting at least one hour BEFORE your broadcast, so you don’t have to think about it or talk about while you’re live.
3. Record your broadcast. Even if you want people to tune in live, for whatever reasons you may have, it’s good to record broadcasts because you may be able to use this as content in another way in the future.
4. Prepare. Give the content of your broadcast the same preparation and planning that you would an interview or public speech. The casual nature of social media can tempt people into oversharing or thinking they can just wing it. This may work for some people, but think first about how your broadcasts will reflect and affect your brand image.
About Lisa Elia
Lisa Elia is a leadership communication strategist who works with executives, founders, and expert teams to strengthen how ideas are communicated, understood, and acted upon inside organizations. Through her SpeakerShift Leadership Communication Accelerator and private advisory work, she helps leaders develop greater clarity, executive presence, and influence in high-stakes conversations—from leadership meetings and major presentations to investor discussions and critical organizational moments. Organizations also license her leadership communication programs to strengthen communication capabilities across their teams. Learn more at lisaelia.com.
To arrange a complimentary consultation, visit https://calendly.com/emt-appt/consultation-lisa-elia
Here are some links to other articles on this media training and presentation training blog that you might find interesting:
Body Language in Interviews and Meetings – Nonverbal Communication
Prepare for Media Interviews BEFORE You Book One
Video Engagement Tips from a Media Trainer and PR Expert
How To Prepare for Presentations – 6 Tips for Effective Presentations
To arrange a free consultation, call us at 310-479-0217. Or, you can email us at team@expertmediatraining.com
