1. Above all else, get your employees/contractors trained to reflect and embody your company’s brand and work ethic, or nothing will be done to your standards.
2. Every promotional piece of content you put out into the world should have a strategy behind it.
3. Who you know right now is not as important as knowing how to present yourself and your work so the right people want to know you.
4. When shaping your communication, always think about what’s in it for them (whichever audience you are addressing — investors, employees, clients, press, etc.). If you are addressing team members, you might also need to consider that they believe they contribute and deserve.
5. Remember that wherever you are, and in whatever situation you find yourself, you are representing your brand and possibly attracting opportunities. Present yourself accordingly.
About Lisa Elia
Lisa Elia is a leadership communication strategist who works with executives, founders, and expert teams to strengthen how ideas are communicated, understood, and acted upon inside organizations. Through her SpeakerShift Leadership Communication Accelerator and private advisory work, she helps leaders develop greater clarity, executive presence, and influence in high-stakes conversations—from leadership meetings and major presentations to investor discussions and critical organizational moments. Organizations also license her leadership communication programs to strengthen communication capabilities across their teams. Learn more at lisaelia.com.
Here are links to a few other articles you might enjoy:
Body Language in Interviews and Meetings – Nonverbal Communication
https://expertmediatraining.com/body-language-in-interviews-and-meetings/
How To Prepare for Presentations – 6 Tips for Effective Presentations
https://expertmediatraining.com/how-to-prepare-for-presentations/
Prepare for Media Interviews BEFORE You Book One
https://expertmediatraining.com/prepare-for-tv-interviews-media-trainer-tips/
Frequently Asked Questions about Media Training
https://expertmediatraining.com/faqs-about-media-training/
