Los Angeles is a city of contrasts, a place where creativity and culture flourish amidst a backdrop of beautiful landscapes and, yes, some Hollywood sparkle. But people often have funny ideas about LA. One persistent misconception is that everyone who lives there is rich—or that if you own a home in LA, wealth must come with it. The reality is far different.

Many of the people who lost their homes in the devastating fires had purchased those homes decades ago, back when prices were much more reasonable. These aren’t individuals with sprawling estates and second homes; they are hardworking people who built their lives in LA and stayed to raise families, build careers, and contribute to their communities. For them, the fires didn’t just destroy property—they wiped out entire lives. Many of these families now have nowhere to go and need help to rebuild from scratch.

How You Can Help

If you’re wondering how to assist these individuals in their time of need, Charity Navigator has compiled a list of top-rated organizations doing meaningful work to support fire victims. These charities are equipped to provide essential aid, from temporary housing to long-term rebuilding efforts.

You can find the list of trusted organizations here:
👉 Charity Navigator: Help Palisades Fire Victims

As Desmond Tutu wisely said:
“Do your little bit of good where you are; it is those little bits of good put together that overwhelm the world.”

A Personal Connection to LA

Although I no longer live in Los Angeles, I spent 25 incredible years there, and the city will always be a part of me. It’s a place brimming with inspiring, generous people. During my time in LA, I had the privilege of serving on committees to support victims of 9/11, children battling cancer, and individuals living with AIDS during a time when the diagnosis was often a death sentence. Time and again, I witnessed Angelenos step up, giving wholeheartedly and selflessly.

Now, many of those same generous souls need our help. They’ve faced an unimaginable loss, and this is our chance to show them the same kind of compassion they’ve extended to others.

Want to Make a Difference

Every donation, no matter how small, adds up to make a big impact. If you love LA as much as I do—or if you simply want to lend a hand to those in need–consider contributing. Together, we can help these families start to rebuild their lives.

👉 Charity Navigator: Help Palisades Fire Victims