1. If you are hosting an interactive broadcast, have someone online with you to quickly handle negative comments from trolls, so you can focus on communicating your message. Ideally this person should log on from a separate device and let you know you’re broadcast is working effectively.
2. Test your technology, camera set-up, and lighting at least one hour BEFORE your broadcast, so you don’t have to think about it or talk about while you’re live.
3. Record your broadcast. Even if you want people to tune in live, for whatever reasons you may have, it’s good to record broadcasts because you may be able to use this as content in another way in the future.
4. Prepare. Give the content of your broadcast the same preparation and planning that you would an interview or public speech. The casual nature of social media can tempt people into oversharing or thinking they can just wing it. This may work for some people, but think first about how your broadcasts will reflect and affect your brand image.
This post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.
Here are some links to other articles on this media training and presentation training blog that you might find interesting: