Crisis Communication

All training is currently being conducted via Zoom or your favorite platform.

When a crisis hits, clear thinking and swift action protect your people and your brand. Whether you need immediate guidance or want to prepare before something happens, we can help you plan, respond, and recover with confidence.

What We Do

• Build proactive crisis communication plans that are practical, organized, and easy to execute
• Provide real-time guidance for active situations, from message development to media response
• Train spokespeople to handle tough questions and maintain credibility under pressure
• Align communications across audiences so every stakeholder hears what they need to hear

Plan Before You Need It

The best time to create a crisis communication plan is before you need one. We identify likely scenarios, outline decision paths, define roles, and create clear protocols so your team knows exactly what to do. We also test the system to ensure people, platforms, and processes work as intended.

Stakeholders and Message Alignment

Every crisis involves multiple audiences with different needs. Employees, customers, investors, partners, vendors, and fans all require information that is timely, accurate, and appropriate. We map each audience, define objectives, and tailor messages to address their questions and concerns while protecting your brand.

Tone That Earns Trust

Effective crisis communication balances facts, empathy, and action. We help you choose language and a tone that demonstrate accountability and care, while setting expectations and sharing the plan forward.

Holding Statements and Rapid Response

We create holding statements you can release within minutes when a situation breaks. These statements acknowledge the issue, express care, and explain the next step. They buy time to investigate and prepare the more specific messages that follow.

Crisis-Ready Protocols

If you do not have a crisis-response protocol in place, we develop one with your legal and medical or technical advisors where appropriate. We define notification and escalation steps, internal and external approval flows, and media and confidentiality guidelines. We also test for leaks and reinforce who may speak to the media.

Media and Spokesperson Training

Even excellent speakers need practice for high-stakes interviews. We prepare your spokespeople to manage difficult questions, stay composed, and deliver clear messages. Training includes briefing materials, practice interviews with immediate feedback, and preparation techniques to reduce nerves and improve focus.

After the Crisis

Recovery is a phase, not a moment. People will want to know when it is safe to return to normal. We support the post-crisis communication needed to restore confidence, reinforce improvements, and rebuild momentum.

Where We Train

We provide training via Zoom, Teams, or your preferred platform to clients around the world. In-person training is available for full-day or multi-day group programs.

If you prefer a self-paced option, you can explore our online courses.

Get in Touch

To discuss your crisis communication needs, please call 310-479-0217
or email team@expertmediatraining.com.

If you prefer to find a time in Lisa Elia’s calendar, click the link below to book a consultation.