{"id":1244,"date":"2013-04-04T17:11:02","date_gmt":"2013-04-04T17:11:02","guid":{"rendered":"https:\/\/expertmediatraining.com\/?p=1244"},"modified":"2023-10-14T15:57:42","modified_gmt":"2023-10-14T15:57:42","slug":"business-growth-tips-from-media-trainer","status":"publish","type":"post","link":"https:\/\/expertmediatraining.com\/business-growth-tips-from-media-trainer\/","title":{"rendered":"3 Bust-Out Business Growth Tactics"},"content":{"rendered":"<p><span style=\"color: #000080;\">If you want to change your business quickly, quickly change some of the things you\u2019re doing.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #000080;\"><span style=\"color: #339966;\"><strong><em><span style=\"text-decoration: underline;\">Business growth tip # 1:<\/span> <\/em><\/strong><\/span><\/span><\/h3>\n<h3 style=\"text-align: left;\"><span style=\"color: #000080;\">Look for the hidden gems \u2014 products or services you can create easily or re-purpose.<\/span><\/h3>\n<ul>\n<li><span style=\"color: #000080;\">Most business owners and executives overlook some of the very valuable services they could provide because they take their own knowledge for granted and, possibly, assume that \u201ceveryone knows that.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Product-based companies can usually find new uses for their products or they can tweak them slightly to re-position them.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">If you look at your current offerings and listen to what your customers\/clients ask you for or praise you for, you will probably get some ideas for new products or services to add to your offering.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Don\u2019t be afraid of a product that has a short shelf life if you can flood the market and achieve a high ROI. Not everything is meant to last forever.<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"text-decoration: underline; color: #339966;\"><strong><em>Business growth tip # 2:<\/em><\/strong><\/span><\/h3>\n<h3 style=\"text-align: left;\"><span style=\"color: #000080;\">Conduct a monthly \u201cawareness audit,\u201d and amplify your presence.<\/span><\/h3>\n<p><span style=\"color: #000080;\"><img decoding=\"async\" class=\"alignright wp-image-1246 size-full\" style=\"margin: 15px;\" title=\"3 Growth Tactics by Lisa Elia, Founder of Expert Media Training\" src=\"https:\/\/expertmediatraining.com\/wp-content\/uploads\/2013\/04\/3-Bust-Out-Growth-Strategies_arrows.jpg\" alt=\"3 Growth Tactics by Lisa Elia, Founder of Expert Media Training\" width=\"250\" height=\"250\" srcset=\"https:\/\/expertmediatraining.com\/wp-content\/uploads\/2013\/04\/3-Bust-Out-Growth-Strategies_arrows.jpg 250w, https:\/\/expertmediatraining.com\/wp-content\/uploads\/2013\/04\/3-Bust-Out-Growth-Strategies_arrows-150x150.jpg 150w, https:\/\/expertmediatraining.com\/wp-content\/uploads\/2013\/04\/3-Bust-Out-Growth-Strategies_arrows-190x190.jpg 190w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/span><\/p>\n<p><span style=\"color: #000080;\">Look at all of the places where you could easily let people know more about your products and services, add-ons and more. See if you could do more with:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000080;\">Your email signature<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">The signature on your invoices<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Every page of your web site (Is there a call to action on each?)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Your social media profiles and posts<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Your business card<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Videos you create<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">If you have a physical location, your signage and waiting area<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Your outgoing voice mail message or hold music\/message<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: left;\"><span style=\"text-decoration: underline; color: #339966;\"><strong><em>Business growth tip # 3:<\/em><\/strong><\/span><\/h3>\n<h3 style=\"text-align: left;\"><span style=\"color: #000080;\">Create specific plans of action to meet the following groups of people and to make them aware of you:<\/span><\/h3>\n<ul>\n<li><span style=\"color: #000080;\">Opinion Leaders: these are the people others look to as trendsetters, style leaders, and authorities.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Key Influencers: these are the people who are close to your target customers and who have the power to influence their buying decisions.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Members of the media who could interview you.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000080;\">Speaking bookers or event organizers who could invite you to speak to members of your target audience.<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000080;\">If you focus on getting to know as few as 10 members of each of these groups each month, imagine how much more widely known you would be and how much potential new business you could be getting.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #000080;\">By reaching out in the right way, you could also secure press coverage and speaking engagements, which can bring you more business and visibility.<\/span><\/p>\n<p><span style=\"color: #000080;\">Here\u2019s one way you can challenge yourself. Choose one of these strategies to focus on each week, over the next three weeks. Then, track any changes that occur in your business during that time and over the next three weeks.<\/span><\/p>\n<p><span style=\"color: #000080;\">Feel free to share your experience below or on my Facebook page: <span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" href=\"http:\/\/www.facebook.com\/expertmediatraining\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/expertmediatraining<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000080;\">I\u2019d love to hear from you.<\/span><\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #000080;\"><strong>Now that you have some <em><span style=\"text-decoration: underline;\">business growth tactics<\/span><\/em>, do you need tips and advice on media training and presentation training? Check out these links:<\/strong><\/span><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" title=\"Read Los Angeles Media Trainer Lisa Elia's Top 5 Mistakes to Avoid in Media Interviews.\" href=\"https:\/\/expertmediatraining.com\/media-interview-mistakes-from-la-media-trainer\/\" target=\"_blank\" rel=\"noopener\">Top 5 Mistakes to Avoid in Media Interviews<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" title=\"Top 10 Media Relations Tips - Media Training Tips from a Media Trainer\" href=\"https:\/\/expertmediatraining.com\/media-training-tips-for-good-media-relations\/\" target=\"_blank\" rel=\"noopener\">Top 10 Media Relations Tips \u2013 Media Training Tips from a Media Trainer<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" title=\"Los Angeles Media Trainer authored this blog post on How to Create an Online Press Room the Media Will Love.\" href=\"https:\/\/expertmediatraining.com\/online-press-room-tips-from-media-trainer\/\" target=\"_blank\" rel=\"noopener\">How to Create an Online Press Room That the Media Will Love<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" title=\"Los Angeles Media Trainer authored this blog post on Media Training Tips on The Language of Your Brand in Media Interviews.\" href=\"https:\/\/expertmediatraining.com\/brand-language-media-training-tips\/\" target=\"_blank\" rel=\"noopener\">Media Training Tips on The Language of Your Brand in Media Interviews<\/a><\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"color: #0033cc;\"><a style=\"color: #0033cc;\" title=\"Prepare for TV Interviews BEFORE You Book One \u2013 Tips from LA Media Trainer and Spokesperson Lisa Elia\" href=\"https:\/\/expertmediatraining.com\/prepare-for-tv-interviews-media-trainer-tips\/\" target=\"_blank\" rel=\"noopener\">Prepare for TV Interviews BEFORE You Book One<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to change your business quickly, quickly change some of the things you\u2019re doing. Business growth tip # 1: Look for the hidden gems \u2014 products or services you can create easily or re-purpose. Most business owners and executives overlook some of the very valuable services they could provide because they take their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[100],"tags":[],"class_list":["post-1244","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-business-tips-2","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bust-out Growth Tactics<\/title>\n<meta name=\"description\" content=\"This blog post contains growth tactics recommended by Media Trainer Lisa Elia, Founder of Expert Media Training.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Over the past 25+ years I have prepared clients for interviews that I have secured with major media outlets, such as GMA, Today Show, Time Magazine, USA Today, CNN, Redbook, In Style and hundreds of others. I've positioned clients for book deals, endorsement deals, positions as contributing editors to magazines and even their own TV shows. Having spoken on hundreds of stages and trained thousands of clients, I bring a depth and breadth of experience to my training sessions. When I moved to LA in 1996, I knew I'd found my true home. I've found amazing friends, an inspiring community of like-minded people and abundant opportunities here. Plus, there's the weather! A great experience in my life was the 3 years my family and I spent living in Geneva, Switzerland when I was a child. My class pictures looked like a mini UN picture, which kids from all over the world. My family and I also traveled throughout Europe while we were there, so I got to see a lot of amazing historical and inspiring places in Italy, France, Switzerland, Malta, and the UK. I think this fueled my interest in all different kinds of people. I love that my job is to help people clarify and communicate their messages brilliantly.","sameAs":["https:\/\/expertmediatraining.com"],"url":"https:\/\/expertmediatraining.com\/author\/6wskvywx\/"}]}},"_links":{"self":[{"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/posts\/1244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/comments?post=1244"}],"version-history":[{"count":0,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/posts\/1244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/media?parent=1244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/categories?post=1244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expertmediatraining.com\/wp-json\/wp\/v2\/tags?post=1244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}