How to Be Effective in Virtual Meetings and Presentations: Preparing Your Set-up, Your Environment, and Yourself

How to Be Effective in Virtual Meetings and Presentations: Preparing Your Set-up, Your Environment, and Yourself

With more people than ever conducting business from home, the use of video to hold meetings, media interviews, sales presentations, and investor pitches is becoming the norm. Even after social distancing measures are lifted, many business leaders are predicting that the use of video conferencing will replace many in-person meetings going forward for reasons of health, cost-savings, and efficiency.

This is part 1 of our series of blog posts to provide tips on not only how to set up your environment, but also the shifts you need to make to communicate effectively in video meetings and presentations.

To read part 2 of this blog series, How to Be Effective in Virtual Meetings and Presentations: Adjusting Your Communication Style, click here.

How to Hold Effective Video Meetings and Presentations: Preparing Your Set-up, Your Environment, and Yourself

Prepare Your Set-up and Your Environment.

How to Hold Effective Video Meetings and Presentations: Preparing Your Set-up, Environment and YourselfWith video calls, it’s as if you are inviting someone (or a group of people) into your office, so it’s important to create a good experience for them.

Create a space where you can hold video calls. If you can keep it ready to go with little last-minute modification needed, you can save time and minimize stress. Here are some tips.

Consider your background.

Make sure your background is as free of distractions as possible. Log onto your video conference software or video yourself to see what might cause a distraction in your background. Family photos, artwork or even a stray paper or two can steal focus from you. Books and simple artifacts on a shelf can make for a good backdrop You may decide to set up your video conference/recording area in another part of your home or against a different wall.

Replace your background, if necessary, using green-screen technology.

Zoom video conferencing software, which is what many people are using now, allows you to upload photo and video backgrounds or choose one that is provided. (If you use Zoom, please use a password to protect yourself against Zoombombers, which are hackers that burst into your Zoom meeting.)

Some webcams also allow you to replace your background. These technologies work best with a green screen behind you. You can purchase a collapsible green screen. The ones with the pneumatic frames are especially easy to open and close. Rather than purchasing a green screen, you could paint a wall or large piece of cardboard with chroma key green paint or purchase green-screen wallpaper or wall decals. 

Remove distracting items that will be in view on your desk.

Remove distracting photos, knickknacks, and food from the customer’s view. If you have a beverage, be sure the cup or glass you use is something you would use in a professional setting.

Raise your computer.

Place your computer on a stack of books or a box so you’re looking at it at eye level or slightly higher. Avoid having to look down at your computer which will distort your face and can create neck and back problems. If you have an adjustable desk or standing desk, you can use that to hold your computer. If you have an external webcam, place it on top of your computer and adjust the height of your computer so your webcam is at eye level or slightly higher.

Upgrade your equipment, if necessary.

Webcam – A good external webcam can improve the quality of your video transmission through higher resolution, speed, and fluidity. I use this Logitech C922x Pro Stream Webcam.

Microphone – Poor sound quality on a video call can lead participants to strain to hear, which can lead to frustration and negative opinions and emotions. A good external microphone can be worth the investment. Depending on the sensitivity of your external microphone, place it approximately 4 to 10 inches from your mouth. I sit approximately 5 inches from my Blue Yeti microphone.

Light your face.

Place soft lights behind your computer screen or webcam with the light reflecting on your face, if possible. If you want to up your video game, you can purchase one of the many “ring lights” that are available. Some of them allow you to adjust the tone of the light and they sit on an adjustable tripod so you can raise and lower the light. The ring light I use allows you to adjust the quality of light, which I like. 

Test your equipment and set-up.

Create a video or hold a practice video conference with a friend or family member to test your equipment and set-up. If you are able, record the video conference, as Zoom allows you to do. Then, see if there are adjustments you need to make.

 

Prepare Yourself.

How to Be Effective in Video Meetings and Presentations: Preparing Your Set-up, Environment and YourselfDuring in-person meetings, people’s eyes may stray and they may not look directly at you as much as when you’re communicating via video. This is why it’s important to pay extra attention to your personal appearance.

Dress for your meeting.

If you are in sales or making an investor pitch, dress the way you would for an in-person meeting. If you work in an environment where casual dress is the norm, dress accordingly.

Know that you may need to stand up at some point during your video call, for some unforeseen reason, so avoid wearing pajama bottoms or making other clothing choices you will regret.

Avoid wearing noisy jewelry.

This is a good rule any time you will be on camera.

Wear clothing that is not too distracting.

A great pattern that would look fantastic in person can be distracting when you’re viewed on video. Beware of very low necklines or anything that might result in a wardrobe malfunction.

If you wear make-up regularly, you might want to apply a little more.

For people who wear make-up consider adding a bit more or brightening it up a bit for your video calls and meetings. The camera tends to wash people out. If you’re not used to wearing make-up, you may still want some face powder that matches your skin tone to control shine.

Test your appearance and outfit by taking a quick video of yourself moving around before meetings or shooting videos.

Once you know what works and doesn’t work on camera, you can plan your wardrobe accordingly for upcoming videos and virtual meetings.

Request that others around you are quiet and refrain from interrupting you.

This can be a challenge if you have small children or pets but do your best. If possible, have someone watch over them and keep them in a separate room while you are on video calls. If you are interrupted, ask the people on the video call or meeting for a moment to handle the situation, which would be better than trying to shout over a barking dog or noisy child.

Set aside time to prepare mentally for your meeting, presentation or video.

How to Hold Effective Video Meetings and Presentations: Preparing Your Set-up, Environment and YourselfWhen working with my clients, I teach them a preparation ritual to help them manage nervousness and focus their minds before presentations, media interviews, and other high-stakes situations. Shifting your energy and preparing to be fully present for your meeting or presentation can help you to perform better and will make a vast difference in the way you feel and are perceived.

To read part 2 of this blog series, How to Hold Effective Video Meetings and Presentations: Adjusting Your Communication Style, click here.

To discuss presentation training, media training, investor pitch coaching, or video communication skills training, contact us at 310-479-0217.

Or, email us at [email protected]

Disclosure: Please note that purchasing items through the links provided may result in commissions to me, at no additional cost to you. These links were shared to answer the inevitable “What would you use?” questions. Please only purchase items that you believe will be beneficial to you.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Avoid Sarcasm at Work and In Speeches and Media Interviews

Avoid Sarcasm at Work and In Speeches and Media Interviews

You may have read about a Harvard University study that was published a year or so ago, which stated that sarcasm can increase your creativity. As references to this article continue to be passed around by bloggers and others, people are often forgetting to include the caveats about trust in the relationship and understanding when sarcasm is appropriate (i.e., sarcasm is not always great at work), which were included in Harvard’s article on the study.

Like most forms of humor, sarcasm is better received when you’re not insulting individuals, but rather making fun of circumstances or human nature. This is true in one-on-one conversations as well as in speeches and media interviews. It’s better to save sarcasm for the people in your life who know you best and will know when you are joking.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Panel Moderating Quick Tip

Panel Moderating Quick Tip

If you’re hosting a panel, it’s up to you to manage the audience.

If you open the floor to an audience Q&A, know that there will be some people who say they want to ask a question but then use their time with the mic to promote their agendas, rather than contribute to the discussion.

Be sure to bring the conversation back to the topic that the panel is discussing. You may have to politely cut someone off, but it can be done with grace. Simply say “thank you” and ask if the person has a question for the panel to refocus the conversation to that of the panel. The audience will thank you.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Crisis Communication Tips

Crisis Communication Tips

The following crisis communication tips are meant to provide you with your initial steps. If you need help managing a crisis, call us at 310-479-0217. Or, email us at [email protected]

 

Crisis Communication Tips to Get You Started

 

Crisis communication tip #1: Don’t hide.

If a situation that reflects negatively on you, your client or your company has become public knowledge and the media are contacting you for a comment, here are some steps to follow:

Do not answer questions from the media on the spot, but do take their calls and tell them you will get back to them within a certain timeframe, whether it’s minutes or hours, but try to do it quickly enough for them to meet their respective story deadlines. Stall tactics rarely work. If the media print or broadcast that you did not respond to their requests for information, the public may assume you’re guilty or that you have something to hide, which is not what you want.

Create a statement and responses to the questions you may be asked by the press. In the heat of the moment, you may not think as clearly as usual. Enlisting the aid of experts who are objective and forward-thinking can help you to contain and manage the situation most effectively.

 

Crisis communication tip #2: Control contact with media and the public.

Don’t allow your staff members or team members to speak with the press about the situation. Ask that your family members and friends do not do so either. Only your designated media spokeperson(s) should address the media.

Ideally, employees, vendors and others should have been advised not to speak to the media on your behalf. Perhaps they have even signed confidentiality agreements, as does everyone who works in our firm. However, it’s good to remind them of your policies during times of crisis.

 

Crisis communication tip #3: Take responsibility when appropriate.

There are times when it’s best to assume responsibility and quickly address what you are doing to rectify a situation. For example, if you sold a product that turns out to be faulty, consult a lawyer about what you should and should not say about it, but do address it. You can recall the product through news alerts that you send to the media and distribute it through social media, if many have been sold. If only a few products have been sold, you can contact the customers directly and offer them a refund or a replacement of the product.

The worst thing you can do is ignore the situation, which can lead people to hire lawyers, investigate further and generally make a bigger deal of something that could have been kept in check with some simple communication.

 

Crisis communication tip #4: Listen.

Sometimes the best way to prevent a situation from becoming a crisis is to listen. Listen to people’s complaints and comments, even if there is nothing that can be done about them.

For example, if you have said something regrettable to someone who is now making a public issue of it, apologize to the person directly, which may make the situation go away: sometimes people just need to be heard.

If the issue continues to become more public, seek professional help to address the situation. This is not a time to wing it, and professionals can help you create a clear message and make a plan for damage control and containment.

 

Crisis communication tip #5: Take action.

Explain how you are taking action to address the situation. For example, if one of your staff members has said something inappropriate to someone, craft a specific response that explains why this is not in accordance with your company policy and how the employee is being reprimanded (or dismissed, in some cases). If you have implemented new policies due to this situation, explain what they are.

 

When crises arise, the most important thing to do is to not panic. Then, get the help you need to create a swift and thorough crisis communication plan.

 

To arrange a complimentary consultation to discuss your crisis communication needs, call us at 310-479-0217.

Or, you can email us at [email protected]

Plan Ahead by Creating a Crisis Communication Plan Before You Need It

The best time to work on your crisis communication plan is before a crisis arises. You will have greater clarity of mind without the pressure of a crisis, so you can effectively strategize on how you will address each audience, from employees to customers, to investors or other stakeholders.

If you’re a service provider, crises can arise from several situations, including being discredited publicly, a verbal misunderstanding, or the use of a poor choice of words. If you produce a product, crises can arise from a fault in your product, problems with distribution, or questionable manufacturing procedures, among other things. These things can happen to individuals or companies of any size, from one-person shops to the largest corporations in the world.

For celebrities, athletes and other public figures, how a crisis is managed can make the difference between preserving or losing lucrative endorsement deals and prospects.

Planning ahead will help you to feel more in control and prepared for just about anything.

 

To arrange a complimentary consultation with Lisa Elia, the author of this article and the founder of Expert Media Training, call us at 310-479-0217.


 

Lisa Elia, Founder & Lead Media Trainer & Presentation Trainer at Expert Media Training®This article was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, communication expert and speaker. In addition to helping clients with crisis communication management and planning, she trains clients for media interviews, speeches, investor presentations and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with Today, Good Morning America, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has been interviewed and shared her expertise with national media outlets that include Inc., Fox News, Entertainment Tonight, E! Entertainment and many others.

To arrange a complimentary consultation, call us at 310-479-0217.

Or, you can email us at [email protected]


 

Media Interview Quick Tip – Don’t Betray Your Beliefs For 15 Minutes of Fame

Media Interview Quick Tip – Don’t Betray Your Beliefs For 15 Minutes of Fame

Sometimes a TV producer or editor from a media outlet contact experts in the hopes that the experts will share exactly the opinion they want in order to shape their story. If you’re an expert, it’s important that you maintain your integrity and only say what you truly believe. Otherwise, you simply become a mouthpiece for others, and a few minutes on TV isn’t worth compromising your integrity.

Know your boundaries and maintain them.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

How to Deliver Dry Information with Style – A Lesson from Spirit Airlines

How to Deliver Dry Information with Style – A Lesson from Spirit Airlines

On a recent trip to Denver, my husband and I flew Spirit Airlines. If you’re not familiar with Spirit Airlines, imagine the most basic, no-frills, charge-you-for-everything airline you can fathom. That’s Spirit. Apparently, even a seat-back pocket to stow your goods while you fly is too much to ask, so there are a few bungee cords crisscrossed across the back of the seat in front of you to hold whatever is large enough to not fall through the giant empty spaces it leaves. The experience is so spartan that it’s actually kind of funny, and a sense of humor goes a long way when you’re known as one of the cheapest airlines around, as we were about to find out.

The pre-flight safety speech started out on an unusual high note when the friendly-sounding airline attendant said, “For those of you who swore you would never fly Spirit again, welcome back.” We could relate to that. After flying Spirit last year, I told my husband we should never fly it again, but when it turned out that a Spirit flight was our best option for the short 2-hour flight to Denver, we decided I would be okay. Clearly, we were not alone in our decision-reversal.

When the airline attendant peppered her safety speech with humor, even saying something to the effect of, “After you’ve adjusted your life jacket, check your hair and make-up, and safely exit the plane.”

I had a quick chat with the woman who delivered this fresh, funny safety speech. It was so well constructed that I thought it was written for her. She told me that she had written it herself and she had been tweaking it over time.

You can use some of the techniques that the airline attendant incorporated into her humorous, yet informative, safety speech. She…

  • added the element of surprise (e.g., making fun of Spirit’s austere approach to service);
  • lightened the heaviness of potentially dire warnings with frivolous details/recommendations (e.g., checking your hair and make-up before grabbing your flotation device);
  • and used a happy, bouncy tone, even when talking about serious topics (This worked because she began her speech with humor, setting the tone for the entire talk.).

Use your best judgement when incorporating humor into speeches. Avoid emotionally loaded references. If you’re not sure if your use of humor is appropriate, run it by a few people. Record yourself delivering the speech and then listen to it as if you’re someone else. Continue to modify it until you’ve achieved the balance of enough humor to keep people’s attention and enough solid information to effectively convey your message.

If you’re interested in improving your presentation skills, you can arrange a complimentary discovery call with Lisa Elia by calling our office at 310-479-0217 or emailing us at [email protected]

In the meantime, here are some other articles to read:

6 Tips to Make Effective Presentations

Memorizing Speeches and Interview Responses Can Cause Detachment

Six Essentials to Make Your Business Appealing to Media and Customers

 

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

How to Prepare for Investor Pitch Competitions and Win

How to Prepare for Investor Pitch Competitions and Win

Investor pitch competitions can be a great way to be seen by potential investors, build your network and, if everything aligns well, win some prize money for your startup.

Last night the winner of the Women Founders Network 2017 Fast Pitch competition was Sashee Chandran, the founder of Tea Drops. I was ecstatic because I was her pitch coach. As a coach and trainer, there’s nothing more gratifying than when you see the people you work with do what it takes to excel and reap the rewards of their hard work.

Tea Drops makes a great product that hits on many levels – it’s delicious, healthy, organic, fair trade, made in the USA, convenient, and visually appealing. Clearly, Sashee was off to a great start before she began pitching investors.

The other CEOs who pitched their companies last night were also impressive. Quite often, even the people who don’t win pitch competitions, but pitch very well and have a great business concept, receive funding from investors who saw them pitch. If you’re planning to enter a pitch competition, assume the other pitchers will be great and prepare thoroughly so that no matter what you will have no regrets.

Here are some tips to ace investor pitch competitions. There’s more involved in the process, and success comes from how you complete each step, but this will provide a roadmap to get you started. These are the steps I took Sashee through to help prepare her for the competition.

Refine and streamline your pitch deck.

Be sure your deck answers the major questions that will be in the minds of your audience in your presentation. Address the problem, solution, market size, potential, competition, financials, marketing plan, team, and how you use the funding.

Have your pitch deck reviewed by someone outside of your company.

This is always where I begin when people come to me for pitch coaching. When you’re too close to something, it’s hard to see it clearly. Having your pitch deck reviewed by someone who has looked at hundreds or thousands of them with a professional eye will help you to see where the holes are and what needs streamlining.

Refine your deck again.

Although it may be tempting to try to slide by with your current deck, take the time to make the necessary changes that you were advised to make. (This is one of the first things I admired about Sashee when we first began working together. She listened to my feedback and immediately went to work on refining her deck after I reviewed it.)

Rehearse delivering your pitch until it is IN you, and continue elevating your delivery.

Most people underestimate how many times they should rehearse a pitch or presentation. My recommendation is to rehearse it as many times as it takes for you to run through it without wondering what comes next. When you can deliver your pitch as if you are fluidly telling a story that you know inside and out, your mind won’t be focused on trying to remember: you will be more fully present in the moment and able to share your passion.

Get feedback on your delivery.

You might video yourself and watch your video to try to improve your performance, but having a trusted advisor give you feedback on your body language, word usage and other elements of your communication will be even more helpful.

When I prepare clients for investor pitches or pitch competitions, I provide feedback and recommendations on all aspects of their delivery so they show up exuding confidence, authority, and warmth (a very winning combination).

Prepare for the Q&A.

In most pitch competitions, after you have delivered your pitch there is a brief question-and-answer session. Prepare responses to every typical question and tough question you might be asked, and rehearse delivering them. Savvy investors will want to know that you’re able to objectively see any potential roadblocks and have plans to work around them.

Take good care of yourself and block out several hours prior to the pitch competition.

Be sure to leave time to clear your head and relax before the pitch competition. Try to avoid dealing with draining tasks that can be dealt with another day. Conserve your energy so you show up centered, joyful and confident.

Take the stage and shine!

From the moment you’re in view, you’re being watched. Walk on stage (or to the front of the room) with confidence and positivity. Take a beat to center yourself and then begin.

If you’ve done the work, the very least you will do is your very best.

 

If you want help preparing for investor pitches, a pitch competition, or other presentations, click here to arrange a complimentary consultation with me.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.

Top 10 Communication Tips

Top 10 Communication Tips

There is so much that can be said about improving one’s communication skills that we could be reading (or writing) forever. Sometimes you simply want a list of reminders. This is such a list. It’s taken from my Confident and Clear Communication program, which goes into greater depth on each topic with exercises and questions to help you explore your unique communication patterns and tips to improve upon the aspects of your communication you wish to elevate.

1. Eliminate negative self-talk.

Negative self-talk comes in many forms, including putting yourself down, diminishing your accomplishments, not accepting compliments, or beginning sentences with, “I’m just a…”. It is not productive, it is disempowering, and it reinforces beliefs you don’t want to hold about yourself.

2. Pay attention to your posture.

Changing your posture can instantly change how you feel and how you are perceived by others.

3. Replace criticism with compassion.

Criticism of others begins with a negative judgment you are making about them. Love and judgement can’t exist in the same moment. If you want loving relationships in your life, whether at home or work, transform critical comments into more productive communication.

4. Be assertive, not aggressive or passive: identify the differences.

Assertive communication is respectful, diplomatic, empowered and effective.

5. Read body language more closely.

Pay close attention to your body language and that of others, to achieve the most effective communication. Our true feelings and thoughts are conveyed through eye contact, the placement and movement of the feet, hands, hips, legs, and more.

6. Polish your writing skills.

Sometimes your written words create the first impression someone will have of you, and they could open doors for you, or close them forever.

7. Speak with power.

Make the choice to speak with power and confidence, paying attention to your vocal tone, fluidity and energy level.

8. Replace lazy listening with committing to the moment.

Becoming a great listener will improve relationships and can lead you to great success.

9. Transform arguments and address delicate topics sensitively.

Discover what’s beneath the argument so you can transform it into a productive conversation, and broach delicate situations with forethought and sensitivity.

10. Communicate to inspire, empower and motivate people.

Approach interactions thinking about what you can leave people with and how you can inspire, empower and motivate them.

If you would like to improve your communication skills or those of your team or clients, arrange a complimentary consultation with Lisa Elia.

Lisa Elia, Media Trainer, Presentation Trainer, and Communication Expert, and Founder of Expert Media TrainingThis post was written by Lisa Elia, a media trainer, presentation trainer, pitch coach, communication expert, and speaker. She trains clients around the world for media interviews, speeches, internal and external presentations, panels, investor presentations, and promotional videos. With more than 25 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E!, and many others. Clients include entrepreneurs, Fortune 500 companies, and everything in between as well as athletes, celebrities, and other public figures.


Here are links to a few other articles you might enjoy:

Body Language in Interviews and Meetings – Nonverbal Communication

https://expertmediatraining.com/body-language-in-interviews-and-meetings/

How To Prepare for Presentations – 6 Tips for Effective Presentations

https://expertmediatraining.com/how-to-prepare-for-presentations/

Prepare for Media Interviews BEFORE You Book One

https://expertmediatraining.com/prepare-for-tv-interviews-media-trainer-tips/

Frequently Asked Questions about Media Training

https://expertmediatraining.com/faqs-about-media-training/


What Do People Need to Hear from You?

What Do People Need to Hear from You?

At times like this, when it seems the world is under attack by hate groups, more hate is not what’s needed. If you think of the people in your sphere of influence and what they need you’ll be better able to serve them. Do they need consoling, do they need hope, do they need ideas on how they can be part of the solution and not simply add to hateful rhetoric?

Once you know what people need, you’ll be better able to communicate in a way that can make a difference in people’s lives.

Passion Is Not Enough – Messaging Tip

Passion Is Not Enough – Messaging Tip

When delivering a speech, presentation, or media interview, speaking from the heart is important, but a message must also make sense logically. There are times when a very passionate speaker can draw people in by affecting the audience emotionally, but if upon further reflection the argument or position presented by the speaker doesn’t hold up intellectually, the message loses its potency and the credibility of the speaker is called into question.

The best messages resonate with the heart and the head.

 

 

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