Passion Is Not Enough – Messaging

Passion Is Not Enough – Messaging

When delivering a speech, presentation or media interview, speaking from the heart is important, but your message must also make sense logically. There are times when a very passionate speaker can draw people in by affecting the audience emotionally, but if upon further reflection the argument or position presented by the speaker doesn’t hold up intellectually, the message loses its potency and the credibility of the speaker is called into question.

The best messages resonate with the heart and the head.

 

Creating Strong Relationships with the Media

Creating Strong Relationships with the Media

Preparing yourself or your team for media interviews includes understanding how to create and maintain good relationships with members of the media. Over the years, I’ve interviewed members of the media from outlets that include The Associated Press, Los Angeles Times, Clear Channel Radio and many others. Here are some tips based on what they shared.

Let relationships develop over time.
Like friendships, some of your media relationships will be closer than others, and they develop over time. In their excitement over getting a live editor or producer on the phone or meeting one in person, some people will overestimate the relationship and assume that now they’re friends, buddies…amigos. If this sound like you, take a step back. Think of one of your close friends. When you met this person, did you glom onto him or her the first time you spoke or did you chat for a bit, establish common ground and let the relationship grow from there? Allow members of the media to get accustomed to you and to want to hear from you. READ MORE

Giving Back – My High School Visit via Youth Business Alliance

Giving Back – My High School Visit via Youth Business Alliance

Giving back to the community in various ways has always been important to me, especially when it comes to education. Last Thursday I visited Ánimo Leadership Charter High School, where I made a presentation about my work and career path to become a media trainer and presentation trainer. This was all done through Youth Business Alliance, an organization that connects people in the business world with local schools to expose students to a variety of careers and advice they might not have access to otherwise.

I was impressed with the depth of the students’ questions and their willingness to participate in the practice college interviews I conducted to give them a feel for the work I do as a trainer. Of the two students who volunteered for the practice interviews, one wants to study aeronautical engineering and the other wants to pursue criminal justice because she’s passionate about protecting individuals’ rights when dealing with the judicial system. Encouraging and guiding students like this was a true pleasure.

If you’re interested in speaking or getting involved with Youth Business Alliance in other ways, visit https://www.youthbizalliance.com/speakers

Appearance on E! Entertainment – Training the Bella Twins’ Family

Appearance on E! Entertainment – Training the Bella Twins’ Family

Several months ago, I was hired to provide media training for the family of the Bella Twins, stars of the E! Entertainment TV show, “Total Divas”. While the twins, Brie and Nikki, are accustomed to being in the spotlight, their mother Kathy and brother JJ were less so. As I prepared them for their inaugural trip down a red carpet, which was to be at the ESPY Awards, I made sure to ask them the many prying questions that members of the media might ask about the Brie and Nikki, among other things.

Part of our training session was included in last night’s episode of Total Divas. As with most TV interviews, you have no control over what finally airs. The link below is to a very small portion of the training session. As you can see, JJ’s responses to my questions were entertaining, but if he used them in an actual media interview, he could have led the conversation down an unintended path. Fortunately, he listened and made adjustments, as the best clients do. READ MORE

Five Tips to Make the Most of Media Interviews, Presentations and Panels

Five Tips to Make the Most of Media Interviews, Presentations and Panels

 1. Know what drives your audience at any given time; pain avoidance or aspiration.

Some people are more motivated to avoid pain, thus the “speak to their pain points” advice that has proliferated on the Internet for the past decade. Others are more motivated by their aspirations or ideals. Most people’s motivations can vacillate between pain avoidance and aspiration, depending on the matter at hand. READ MORE

Trust and Body Language

Trust and Body Language

“I don’t trust you. I don’t know why, there’s just something about you.” – These are words some entrepreneurs have heard spoken on “Shark Tank” and they’re words that no one wants to hear after a media interview, presentation or pitch. What leads to a lack of trust? Quite often it’s body language. In conversations or when watching you in media interviews or presentations, people generally pay more attention to body language than they are consciously aware of doing. Most people process language and speech in the left hemisphere, and nonverbal or spatial skills in the right hemisphere. While your audience or viewers may hear every word you say, part of their brain is assessing your body language, noticing any disparities between your words and your movements or other “tells” that may indicate the lack of truthfulness, confidence or commitment to your words. The more you know your material well, are committed to your ideas and gain the confidence that comes from mastering your content, the more your body language and movements will be authentic and synchronized with your words. This will help you to establish trust with your audience. Read a more in-depth post about body language.

Lisa Elia, Founder & Lead Media Trainer & Presentation Trainer at Expert Media Training®This post was written by Lisa Elia, a Los Angeles-based media trainer, presentation trainer, pitch coach, communication expert and speaker. She trains clients for media interviews, speeches, internal and external presentations, investor presentations and promotional videos. With more than 20 years of experience, Lisa has prepared clients for interviews with TODAY, GMA, The Wall Street Journal, CNN, ESPN, and hundreds of other outlets. Lisa has shared her expertise with national media outlets that include Inc., Entertainment Tonight, E! and many others.

To discuss your training needs, contact the Expert Media Training office at 310-479-0217.

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Memorizing Speeches and Interview Responses Can Cause Detachment

Memorizing Speeches and Interview Responses Can Cause Detachment

Verbatim memorization of a speech or responses to interview questions can detach you from your content and from the very people you’re trying to reach; the audience, the interviewer, investors.

Memorization places your focus on remembering exact words and phrases, instead of where it should be, which is on communicating your ideas or information with emotion and effectiveness. READ MORE

How to Handle Questions about Politics and Society – Media Training Tips for Actors and Music Artists

How to Handle Questions about Politics and Society – Media Training Tips for Actors and Music Artists

There are many old adages about the topics to avoid in polite company – politics, religion and race being among them. These rules of etiquette have slipped away in most of society and they don’t necessarily apply to media interviews, especially when it comes to public figures.

Once people achieve celebrity status, it is not unusual for members of the media to ask them questions about their opinions on a wide variety of topics that extend far beyond their art or craft. For example, actors who star in TV shows or movies that center around politics or social issues are especially apt to find themselves facing questions pertaining to the topics addressed by their work. Members of the media may ask actors, music artists and others in the entertainment industry questions about the status of gender issues, race relations, or the state of the entertainment industry. Some artists feel comfortable answering such questions, either because they have gained the knowledge to feel prepared to do so or because they simply want to share their opinions. Others prefer to keep their opinions on such topics to themselves. READ MORE

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